Why Data-Driven Marketing
Agencies Rely on Cooladata’s
Behavioral Analytics

Unify clients’ data – digital and offline – in one place to expose
the entire customer journey for granular analysis. Then, dig far
past the limits of traditional analytics for answers that improve
relevance, optimize conversion rates and increase revenue.

Collect All Your Clients’ Data In One Place



You’re marketing to real people. Track them, not their data scattered over multiple platforms. With a comprehensive view of their every action – digital and offline – in one simple user interface, you get one clear, easily queried understanding of the entire customer journey.

Open A New Revenue Stream With Deeper Insight

Traditional analytics give an incomplete picture based solely on demographics information. Behavioral analytics provides for more nuanced segmentation. The result: greater relevance and higher conversions. Your new and existing accounts will love that.

Prove ROI And Your Case For Bigger Budgets

Analyze the performance of all your channels in one platform, in real time. Automatically determine the ad types, offers and campaigns that deserve more budget. The winners will have nothing to fear. The losers will have nowhere to hide.


Ask Any Question You Can Think Of

With access to every consumer action on your properties, you can answer any question, and segment based on any criteria. When you’re ready, you can export the results to any other marketing tool. Go ahead, dig deeper into your data for the insight your clients will love.


Create Custom Reports Automatically

Each of your accounts wants different reporting. So give it to them. Customize your elements and branding once, and deliver the exact report each account expects, every time.
 Instead of weathering another ‘Report Storm,’ you can just white label ours and get on with your work.

Easy Implementation. Zero Management.

To get started, just install our snippet in your clients’ websites and apps, and tag the events you want to track. We handle collection, storage and security, freeing you to focus on analysis and getting more out of your marketing stack.

Media Mentions

“Get valuable insights on the market conditions affecting performance.”

“If you want the potential to scale, go for Cooladata, which enables your organization to do agile behavioral analytics from a collection of different data sources.”

“Cooladata enables marketers to input an unlimited quantity of data from multiple sources and analyze it in order to derive insights immediately.”

Resources

Case Study

Pace Media’s Journey: Proving the ROI of TV Advertising in an Online World

Read Case Study
Article

Behavioral Analytics: A Data Driven Marketer’s Most Powerful Tool

Read the Post