Many customers contact us saying they have outgrown Mixpanel or find it to be too expensive as they grow as a company. Others tell us that Mixpanel can only analyze metrics from their web and mobile – obviously, data is everywhere and you need to analyze it to better understand and grow your business. Cooladata has a strong advantage by enabling you to easily analyze all of your data, quickly, in a more cost-effective means.
Stream data from any source and immediately analyze
Your customer data, events and intelligence are highly distributed. Cooladata allows you to easily capture information from web, marketing campaigns, social channels such as Facebook, mobile and beyond into a single place for quick and easy analysis so that you can take better action, faster. Mixpanel is limited in scope (mobile and web only) and forces you to export data from another data warehouse .
Scalability and Cost
Cooladata support billions of events per month at a fraction of the cost of Mixpanel. You can start with Cooladata using a free trial or our freemium version. Mixpanel is very expensive. Entry point plans in Mixpanel appear inexpensive, but are very limited and support very low numbers of events. No free plans are available.
Depth & flexibility to your analyst
Full standard SQL capabilities plus behavioral extensions compare to the basic Mixpanel limited SQL & proprietary JQL.
Users and actions, Cooladata provides powerful analysis
CoolaData defines users by their actions in order to fully understand behavioral patterns. For deep understanding of cohorts, Cooladata leverages certain segments to measure the number of times completed actions occur. You can segment users by certain actions and respond with a campaign. For example, Show me all of the users that added to cart , and then abandoned. Then, you can easily export data from Cooladata and launch a specific campaign. This capability is critical for truly understanding how users interact with your application.
In Mixpanel, data between events and users are separate. This means that you are unable to run reports like “Find users who have done X.” Finally, in Mixpanel, user reporting is limited to user attributes and not events.
Funnel analysis can not be limited to just one dimension. Mixpanel only allows one filter per funnel setup, whereas Cooladata is highly configurable to enable you to quickly add any dimension to compare and then create a segmented funnel. For example, “show me all of the people who clicked “start” then “continue” then “purchase”. Cooladata displays this information, but can easily segment and break down the information by geography, device, gender, referral source and many other attribute types.
Visualization & Reports for Everyone
CoolaData provides embeddable dashboards and reports that you can custom for every department and use case: executives, marketing, sales, product, finance, etc. Mixpanel’s UI, reports and dashboards are not configurable and are designed only for the marketing department.