As a data driven company that relies on data tracking and analysis based on the operation of a Business Intelligence system, teaming up with CoolaData seemed like the obvious thing for PlayBuzz to do.
90min needed a clear breakdown of the revenue each advertising affiliate contributed, due to a lack of clear insights about which affiliate brought valuable traffic in terms of both quality and quantity. The challenge of unifying diversified data sources with the data related to user behavior raised a barrier to 90min’s optimization of its affiliate network. Increasing the revenue from this affiliate network is key to 90min’s growth: bringing more traffic to the company’s websites and apps and thus enabling better terms for media buying.
RealMatch takes Big Data seriously. That's why they chose CoolaData to take on behavioral analytics. Collecting tens of millions of data points daily, RealMatch strives to understand the needs and actions of both job seekers and employers, with the goal to optimize job matching, user experience, and overall recruitment success.
Founded in 2005 and with over 5 million visits monthly, mySupermarket is a leading online supermarket that provides a new type of shopping experience by enabling its users to compare prices and shop from all the main retailers on one platform. Customers compare different item prices, fill up and order a cart online, or print a cart as a shopping list to take with them while shopping in their local supermarket.
By using CoolaData, Answers was able to consolidate various analytics systems into one, reducing operating costs and maintenance of multiple systems. Legacy data was also something that CoolaData had to incorporate when migrating from these services.
Lucky fish, needed to capture and analyze millions of events that related to the player behavior, game performance and other social parameters that influence actions. Lucky Fish was looking for a scalable solution that could grow instantly in peaks, be cost effective, and could also make data available for insights in record time.