After integrating CoolaData’s SDK, billions of event-based data points were automatically collected for 90min in real-time from different sources, making them available for immediate analysis. This event-based, behavioral data was unified with non-behavioral data from external networks, allowing 90min to know how much money it invested per affiliate; how much revenue it made from the users each affiliate acquired; and which affiliates generated high quality users, who had strong retention rates and a long lifetime value (LTV)

“CoolaData provided us with a complete end-to-end solution,” said 90min CEO Asaf Peled. “It offered the fastest time to market and lowest total cost of ownership, while enabling us to answer complex behavioral business questions on the fly.”