Move beyond measuring clicks and shares
Start analyzing your users. After all, it’s your users who decide what content they consume.
Measure your content’s real performance
The number of pageviews and unique visitors still matter, but completion rates, virality and subscription rates give you a better understanding of how users engage with your content.
Optimize content stickiness and user retention
Think of your user engagement as a type of currency. Identify which content engages your audience the most. Gain insights into how to encourage users to continue reading, purchase a subscription, or convert.
Identify and target users with the highest LTV
Why do some users have a higher LTV than others? Why do some users remain loyal after a week while others do not? Reveal patterns in user behavior and adjust your marketing and advertising budgets accordingly.
Capitalize on user behavior
Which users have the highest acquisition costs, ARPU and ROI for each campaign? Aggregate and analyze the right data to highlight the most important monetization metrics.
Discover your users’ content journey
Identify the journey users take to consume a certain category or article and their most popular entrances and exit pages. Did they wander between categories or did they follow your content suggestions? Stop relying on simple path analysis that relies on predefined assumptions. Define the steps you wish to know more about to answer the critical business questions you need for fast growth.
or fast growth.
Analyze user retention over time
If you want insights into how to increase loyalty and user retention, you must analyze your retention rate over time. After drilling down further to see that a specific type of user shares the most, you might decide to encourage these users to share even more.
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When Your Content Isn’t Just Popular – It’s Viral!
Most media analysts are still tied to the traditional content performance measurement, which means measuring popularity. But measuring popularity is not enough. What if you want to know the effect of your content now, or at least in the very near future?
Audience Behavior Matters. So Start Analyzing It.
Leverage your data to gain a deeper understanding of your user behavior. What pushes guests to become registered users? How to predict the virality of a certain article? It's not sources or pageviews that you need to understand. It's your audience.
From there, it's a short path to optimization and monetization.
Content Performance Metrics that Lead to Growth
we could ask what kind of content gets the most pageviews, or why that content gets viewed most. To quantify the answers to more significant questions, content publishers must be able to analyze online user behavior beyond just clicks or shares.