Journey Analytics Platform

Connect billions of signals across channels. See the journeys your customers are actually on.

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Leading companies that rely on Cooladata
Leading companies that rely on Cooladata
Leading companies that rely on Cooladata
Learn more about Cooladata in less than 90 seconds
"Your company’s secret weapon"
Integrate all your consumer data points seamlessly and create a complete customer profile
Create and manage micro segments to have a positive impact on customer acquisition and retention
Analyze and serve to any marketing automation platform the right message to the right customer at the right time

Forget about integrating multiple tools and wrangling datasets manually every time someone needs a report. Forget about updating schemas, maintaining servers and writing long SQL queries. Cooladata lets your teams get the answers they need on their own. In seconds, not days.

Your Users Generate a Tremendous Amount of Data

With Big Data comes Big Responsibility. Your application stack throws off huge amounts of data, much of which is ignored or improperly stored for analysis. Research shows that only 10% of this data can be analyzed in its raw form.   Leading companies worldwide rely on Cooladata to improve conversion, engagement, retention and monetization. Cooladata helps them leverage their data to convert freemium users to paid, identify customers at risk of churn and discover insights buried deep within your customer data.  

Harnessing that Data Can Be Challenging

It’s Messy: Users interact with you using different devices, in different timezones, with customer IDs from several different applications and generate reams of structured and unstructured data.   It’s Big: Building, provisioning and scaling a big data infrastructure for analytics is an entire job on its own. Don’t waste precious engineering resources re-inventing the wheel.     It’s Constantly Changing: New events, new properties, new data sources and new software tools all contain valuable insights that your business needs today. Building a data model that dynamically changes with your business is a monumental challenge.

Your Business Needs Are Continually Evolving

Your company lives and dies by customer acquisition and retention, but the data that helps you understand these critical factors is trapped in multiple silos: CRM, web analytics, mobile analytics, product analytics, transactional databases, 3rd party systems, ERPs…   Tracking a new analytics event shouldn’t take weeks of coordination between multiple teams. Quickly, flexibly and dynamically update your data model to serve the evolving needs of your business.

You Want Direct Access to your Data

  You own your data, period. Easily access it using popular languages like SQL, R and Python directly within your web browser. Cooladata makes it easy to build, train and deploy machine learning models for advanced capabilities.   Don’t have a data science team? Cooladata has out-of-the-box models specifically designed to identify users likely to convert, likely to churn or simply group users by their behavior to take appropriate action for each cohort.  

You Need Backup

You know how challenging it’s to hire talented data experts. Cooladata’s team of data scientists, system architects and data analysts is here to help your data team do big things.   Need help building data models, answering complex business questions or preparing your data for predictive modeling or machine learning? We got you covered!   We’ve helped hundreds of data teams in gaming, e-commerce, SaaS, eLearning, and media companies clean, store, analyze and visualize their data, resulting in transformative business insights.

"Cooladata is disrupting the data industry
and redesigning how companies study human behavior"

Cooladata: Your Alternative to a Homegrown Solution

Predictable Costs

With Cooladata, you don’t need to spend a fortune on infrastructure that will be obsolete in two years, or on the dedicated team required to maintain it. We give you a future-proof solution that adapts as your data becomes increasingly complex, allowing you to add new tools and track new events.   Pricing is based on data volume, so we grow with your business. Bring as many users, run as many queries, and build as many dashboards as you like. You get unlimited seats and unlimited queries for a flat fee.

Rapid Deployment

The market is constantly shifting and you need to turn data into insights quickly. You need all the power of a data warehouse for journey analysis but can’t afford to spend a year building one.   Cooladata’s data warehouse is ready for journey analysis right out-of-the-box. Import your data, stream your events and start getting insights today.

Services and Embeddable Dashboards

Get all the power of a data warehouse without the headaches and cost of building and maintaining one.   All of your data in Cooladata can easily be made available via our Query API, meaning you can leverage your data in other parts of your organization, build automation and build services using your customer data.   Additionally, all of the dashboards you build within Cooladata are fully embeddable in your application as iframe. Quickly product parameterized dashboards for partners, vendors, or external parties.

Say Goodbye to Reporting Backlog

You don’t like holding teams back when they’re waiting for reports from you, or having them act without data because reports take too long.   Cooladata lets everyone in your company get instant answers to even the most complex business questions without writing a single line of code.   Create custom reports for each team that update automatically and can be delivered via email, SMS, Slack or embedded on a webpage. You have full control over who sees what and when.

Optimized for JOURNEY Analysis

Cooladata is ready for JOURNEY analysis right out-of-the-box. In addition to standard visualizations — like funnels, paths and cohorts — we give you industry-specific reports to help you analyze every stage of the customer journey: acquisition, engagement, retention and monetization.   We have ready-to-use events, properties and queries for most digital products, like gaming, SaaS, e-learning and e-commerce, so you can hit the ground running.   We have over 50 integrations to event tracking platforms, external databases, third-party tools, and you can import CSV and JSON files as well. You can integrate any third-party data through our REST API, or have our developers do this for you.

You Own and Control Your Data

Cooladata gives you full control over your data. Import any data you want — structured or semi-structured, have access to your raw data (not just samples), handle invalids and manage aggregation tables, and export your data to an external file or to any tool in your tech stack via our integrations or API.   We store your data securely. Even if the original sources delete old data, you’ll still have access to what you’ve collected, even in its original format. Store as much data as you want, export it or delete it whenever you want. Your data is yours.

One Single Source of Truth

Unify all your data sources into one single source of truth. Shift conversations away from incongruences among different data sources and towards the essence of what data is telling you. Trust the data your company relies on to make decisions.   Get all your teams on the same page with company-wide KPI’s and dashboards. When everyone looks at the same data, getting alignment across all your teams happens organically.

No More Long, Error-Prone SQL Queries

Because SQL wasn’t designed for time-series analysis, we built CQL, an extension of SQL that lets you query your data using only 20% of the code. Spend your time on strategic data projects, not writing long, error-prone SQL queries that you can’t trust. Of course, we support SQL too.

Safe and Secure

Keeping your data safe and secure is at the core of our business. We isolate and back up every dataset in multiple data centers, store data at rest in a separate dataset, and adhere to all the Google Cloud and AWS security protocols and procedures. Access it at any time, confident it will always be there.

One Solution for All Your Data

Say goodbye to the hassle of using multiple tools and maintaining their integrations. Our end-to-end solution handles every aspect of your data process: collection, enrichment, ETL, storage, ad-hoc analysis, visualization and sharing.   Our architecture is built to scale: whether you have a million events, or a billion or a trillion, our databases automatically expand on demand and shift between tables and storage to adapt to your requirements and to optimize runtime. Leave the guesswork of capacity planning to us.

“Harness the power of BI without the six-figure budget
required to build a data warehouse”

“You can literally ask any business question you have.
The ability to ask the question is as important as the answer.”

L. Ash, COO, mySupermarketTake the tour »

“Cooladata provided us with a complete end-to-end solution. It offered the fastest time-to-market and lowest total cost of ownership, while enabling us to answer complex behavioral business questions on the fly.”

See how data and BI teams are using Cooladata

“Cooladata helped us understand our customers and how they interact with our games. We can now make much more educated decisions about game development, marketing campaigns and user engagement.”

See how product teams are using Cooladata

“Cooladata gave us a real competitive edge in understanding our customer behavior. The ability to calculate LTV and apply retention analysis on different segments has helped us get the answers we’ve been seeking.”

See how marketing teams are using Cooladata

Measure your game’s success by unifying your data

Understanding which metrics to track can make all the difference in the long-term success of your game. This is a must-read guide for data-driven product managers looking to optimize their game.