The goal of business analytics is to turn large sets of raw data into meaningful and manageable information for business use. The problem is that there are many different ways to measure and analyze raw data. Furthermore, general business analytical outputs tend to relate to the “average customer,” which is not ideal as there are different types of customer/user experiences that are therefore left behind and not analyzed.
Cohort analysis allows companies to pick up on patterns and trends so that necessary changes can be customized for relevant consumers only.
CoolaData is hosting a free 20 minute webinar on December 16th for anyone who keeps hearing “cohort analysis” but doesn’t really know what it’s good for. We will cover the basic definition, explain how it takes retention to the next level and demonstrate it all with CoolaData’s Power Cohorts.