Creating Habit-Forming Products

Too often tech entrepreneurs find themselves alone with their vision because they fail to realize the importance of creating user habits. Unfortunately, when it comes to the consumer web and the ever-increasing distractions we all face daily, if the product doesn’t create a habit, it may as well not exist.

Truly great consumer tech companies have all had one thing in common: they created habits. This is what separates world-changing businesses from the rest. Apple, Facebook, Amazon, Google, Microsoft and Twitter are used daily by a high proportion of their users and their products are so compelling that many of us struggle to imagine life before they existed. But creating habits is easier said than done. Few resources give entrepreneurs the tools they need to design and measure user habits.

It’s not that these techniques don’t exist. In fact, they’re quite familiar to people in all the companies named above. However, to the new entrepreneur they largely remain a mystery. By using habit forming techniques to determine what is most valuable and compelling about a product, entrepreneurs can better serve their users and increase the odds of creating world-changing companies.

Tech-psych expert Nir Eyal has researched these methods from some of the best in the business and amalgamated them into a format he calls “Habit Testing.”

Join us Feb 12th at 12pm EST/5pm GMT to learn how to take advantage of behavioral analytics to create habit-forming products for your company. Following the webinar, Nir will be available for a live Q&A session. Spaces are limited, so sign up now!

About the Presenter


Tech-psych expert Nir Eyal, the man behind NirAndFar.com, is the author of Hooked: How to Build Habit Forming Products. For most of his career Nir worked in the video gaming and advertising industries where he learned, applied, and at times rejected the techniques used to motivate and influence users. Today he writes in TechCrunch, Forbes and Psychology Today helping companies create behaviors that benefit their users.

This exclusive CoolaData webinar is sponsored by Google Cloud Platform.

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