Creativity is the Name of the Game

You have a gaming company and its growing fast, faster than you expected. And so you did what any responsible chief would do – you purchased your very own big data analytics software. So… Now what? What does it all come down to? Numbers? Charts? You guessed it, probably not.

Most people dive deep when it comes to analytics and this isn’t always the right thing to do because you can get lost very quickly in your ever-growing database. This is especially right when it comes to gaming because you want to have accurate answers to direct questions, these answers provide you with tools to excite your users. The question of how game developers can get value from analytics remains an intense debate. What level of investment in data is appropriate? How does one come up with new and exciting features that improve the player experience? CoolaData is here to put an end to this debate once and for all and prove that analytics can transform your company.

The easiest thing you can do is follow churn paths and then change the design here and there hoping to solve your problems. It might, but it probably won’t. In gaming the problems are much more complex because feelings are involved – excitement, passion, fun, anger. We need to target our problems from the root. Maybe users are dropping off at level 6 based on decisions they made at level 3. Most gaming companies today are already looking into actionable insights instead of playing the guessing game.

Here’s are some tips:

  1. Don’t be intimidated by heavy gamers who don’t purchase – most likely they won’t no matter how hard you try! In this case ads are the most efficient way to get revenue out of these groups.
  2. Play the user’s game – Customize the game to fit the individual player’s needs. If you see that they’re having trouble passing a game stage, make it a bit easier so as not to exhaust them.
  3. Don’t rate your users solely by cash – surprise surprise, your most valuable users might not be the big shoppers. Gamers who share are your most valuable users, if they go they’ll take all their friends with them.
  4. Serial gamers – Ggmers who play multiple games are less likely to leave and therefore are very valuable users. Use them to virally attract more gamers to your platform.
  5. The power of cohorts – Power Cohorts are a great tool when it comes to gaming analytics. One of the biggest challenges with gaming analytics is the lack of granular title-specific data. You can achieve this using Power Cohorts which enable property-level filtering. Cohorts also enable you to benchmark performance across game titles, taking your marketing investment into account so that you know which games are more successful and why.

When it comes to gaming, creativity is the name of the game and so in this case analytics represent much more than just cohorts, paths and KPIs on your dashboard. Analytics lead to better decisions, so think past the numbers!

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