We’re hosting a free webinar on December 3rd for anyone who keeps hearing “cohort analysis” but doesn’t really know what it’s good for. We will cover the basic definition, explain how it takes retention to the next level and demonstrate it all with CoolaData’s Power Cohorts.
This is what it looks like:
Cohort Analysis is particularly well suited to tracking repeat behavior of groups of people in order to optimize retention and churn analysis. It is a must for behavioral segmentation: while traditional segmentation is based on demographics such as gender, age and geo location, behavioral analysis provides the ability to factor in patterns of behavior and recurrence over time.
How did a new app version impact retention? How do specific incentives or products impact virality? All this and more on December 3rd at 5pm UK time, 12 noon EST. REGISTER NOW.