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The Cooladata Behavioral Analytics Blog

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Everything You Always Wanted to Know About Push Notifications

CoolaData Blog: Behavioral Data Analysis – Data Visualization and More, Media and Publishing AnalyticsOctober 6th, 2014

CoolaData’s push notifications enable our customers to address these needs precisely, providing an accurate analysis of their users and the means to act upon it....

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Good Analyst, Bad Analyst

CoolaData Blog: Behavioral Data Analysis – Data Visualization and More, Media and Publishing AnalyticsSeptember 28th, 2014

Businesses invest big dollars in data. They build a data warehouse, use the latest databases, hire data scientists and develop data collecting capabilities and visualization tools. Yet decision-makers still...

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Cohort Analysis for Mobile Apps

CoolaData Blog: Behavioral Data Analysis – Data Visualization and More, Media and Publishing Analytics, Path AnalysisSeptember 24th, 2014

To get the most out of your data and to best analyze it, you must segment your users in a manner which would enable you to draw the most...

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Some CoolaData Differentiators

Behavioral Analytics, CoolaData Blog: Behavioral Data Analysis – Data Visualization and More, CoolaSQL, Path AnalysisSeptember 23rd, 2014

We are often asked about the differences between CoolaData and Google Analytics (GA). GA is an excellent tool - its free version is used by millions of website managers...

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Revolutionizing Path Analysis

CoolaData Blog: Behavioral Data Analysis – Data Visualization and More, Data Visualization, Path AnalysisSeptember 18th, 2014

CoolaData views path analysis as an inseparable part of every analytics dashboard, but we also changed it, breaking paths down in a way that’s never been done before to...

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CoolaData and Kochava

Behavioral Analytics, CoolaData Blog: Behavioral Data Analysis – Data Visualization and More, Data Analysis, Data IntegrationsSeptember 14th, 2014

Our latest partner, Kochava, is an important tool for mobile app developers and advertisers, helping them analyze the effectiveness of marketing campaigns. Kochava allows advertisers to monitor multiple data...

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Comparing Web vs. Mobile Analytics

CoolaData Blog: Behavioral Data Analysis – Data Visualization and More, Data Analysis, Data Analysis PlatformAugust 26th, 2014

Web an mobile analytics are very different, so check out how you can make sure you are using them in the right way....

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