The Power of Real-time User Recommendations
Whether you are an Analyst, Marketer, or Executive, one accountability that unites us all is business results. Real-time user recommendations based on behavioral data is an advancement we can...
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Revive your CRM Data with Behavioral Analytics Insights
The cornerstone of every company is the CRM, containing the valuable contact details, plans and communication histories for all your prospects and customers. But there’s something missing – vital behavioral...
Behavioral Cohort Analysis and What It Can Do for You
Cohort Analysis has typically revolved around “when” or “who” factors that unite a group. Cohorts can be determined by the time they signed up for an app (“when”) or their...
Rich Behavioral Analytics using Pentaho and CoolaData
Masses of user generated event-data is collected from this busy portal which offers diverse content such as news, sports, culture, fashion and food, as well as video and music on demand....
Cool New Behavioral Analytics Features You’ll Love
CoolaData maintains its leadership in Behavioral Analytics by delivering a steady stream of features that answer our customers’ needs. We’re excited to introduce some really cool new features from...
Sessionization: It’s much more than you thought it was
When it comes to web or app analytics, sessions are an important unit of measurement. To best understand user behavior, we seek to analyze user actions grouped in sessions. Traditional...
Secret Weapons that Revolutionize In-App Purchases
“All wars are fought for money,” said Socrates nearly 2,500 years ago. Though he likely wasn’t referring to mobile gaming, this is a case of art imitating life. In...