What is Cooladata? A Technical Perspective
What is Cooladata? I always struggle to answer this question. No lie, even though I’ve spent a significant amount of my career in Biz Dev and marketing, describing Cooladata...
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How Systems of Insights Power the Shopper Experience
What is that magic engine that knows what shoppers need and suggests matching items at the right moment? According to Forrester, it's these systems of insight....
Behavioral Segments – The Secret Sauce of Analytics
We’re thrilled to announce our new advanced behavioral segmentation with a segment builder that can transform a group of users that demonstrated a particular behavior into a behavioral segment...
Our 2016 Feat: Behavioral Analytics for Fast-Growing Products
Startups with digital products that wisely choose to depend on product analytics know they should start collecting data as early as possible. Since we made big data analysis cost-effective...
The Content Performance Metrics that Lead to Revenue
Tony Hsieh, CEO of the wildly successful Zappos, has a theory: he believes that whatever your goal is, you should ask yourself “why?” and keep asking. His theory...
Cool New Behavioral Analytics Features You’ll Love
CoolaData maintains its leadership in Behavioral Analytics by delivering a steady stream of features that answer our customers’ needs. We’re excited to introduce some really cool new features from...
Sessionization: It’s much more than you thought it was
When it comes to web or app analytics, sessions are an important unit of measurement. To best understand user behavior, we seek to analyze user actions grouped in sessions. Traditional...
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