Cohort Analysis Webinar
We're hosting a free webinar on December 3rd for anyone who keeps hearing "cohort analysis" but doesn't really know what it's good for. We will cover the basic definition,...
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Behavioral Analytics for Social Gaming
Whether it’s on the bus, train, plane or even at work, social games are being played everywhere. They have grown and changed in terms of their overall popularity in...
Some CoolaData Differentiators
We are often asked about the differences between CoolaData and Google Analytics (GA). GA is an excellent tool - its free version is used by millions of website managers...
CoolaData and Kochava
Our latest partner, Kochava, is an important tool for mobile app developers and advertisers, helping them analyze the effectiveness of marketing campaigns. Kochava allows advertisers to monitor multiple data...
Defining Unified Behavioral Analytics
Behavioral analytics are one thing, but what happens when you throw the word "unified" into the mix? Check out our latest slide deck on Unified Behavioral Analytics...
What Do Sumo Wrestlers and Big Data Have in Common?
There is so much to learn from all the data that is collected in our modern day and age, but often times that data is collected and then ignored....
What is Sessionization & Why Should You Care?
Behavioral analytics focuses on how and why users of eCommerce platforms, online games and web applications behave by grouping events into sessions. In today’s blog post we’re going to...