Strategies to Lower Your Bigquery Costs
Given its convenience and ease of use, Google BigQuery is a popular platform for large-scale data analytics. Yet the costs of frequent BigQuery use can quickly sneak up on...
Explore by Category
The SaaS Guide to Increasing Customer Lifetime Value (LTV)
Customer lifetime value is one of those predictive measures that’s really easy to calculate but really hard to change. You pour money into your acquisition channels. You try different...
The True Cost of Building a Data Warehouse
In today’s fast-paced digital marketplace, business intelligence generates a lot of information. Most of this raw data comes from real-time analytics tools. Yet to be truly useful to a...
When Data Warehouse Builds Go Wrong: Avoiding Potential Problems
A must read guide to understanding the intricacies of data warehousing and the all too common mistakes made on nearly half of all big data projects....
Digital Intelligence Rules in the Age of Insights
Big Data is now a commodity. The differentiator of our times are the insights gleaned from those endless datasets. Today is not the Age of Big Data, the Age...
Behavioral Cohort Analysis and What It Can Do for You
Cohort Analysis has typically revolved around “when” or “who” factors that unite a group. Cohorts can be determined by the time they signed up for an app (“when”) or their...
Rich Behavioral Analytics using Pentaho and CoolaData
Masses of user generated event-data is collected from this busy portal which offers diverse content such as news, sports, culture, fashion and food, as well as video and music on demand....