A Data Story about a Trip That Begins with an Email
Email campaigns are measured using metrics such as open rate, CTR or bounce rate. By integrating email campaign data with all other data sources we gain a more complete...
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The Power of Real-time User Recommendations
Whether you are an Analyst, Marketer, or Executive, one accountability that unites us all is business results. Real-time user recommendations based on behavioral data is an advancement we can...
Revive your CRM Data with Behavioral Analytics Insights
The cornerstone of every company is the CRM, containing the valuable contact details, plans and communication histories for all your prospects and customers. But there’s something missing – vital behavioral...
Rich Behavioral Analytics using Pentaho and CoolaData
Masses of user generated event-data is collected from this busy portal which offers diverse content such as news, sports, culture, fashion and food, as well as video and music on demand....
Don’t keep Behavioral Analytics to yourself. Share it..
Big data behavioral analytics plays a leading part in the analytics and measuring operations of advanced online organizations. It must be friendly with all the other monitoring and measuring systems,...
Seeing the big picture with data fusion
Multi channel marketing with multiple touch-points means several data sources to query and separate analytics reports, resulting in fragmented insights. Wouldn’t it be great to see the big picture, and...
Yes, it blends! Multiple data mix with behavioral data
Everyone wants to know how the upper funnel affects the bottom line, how actions that started at one touch point manifest at another. Each tool has its own analytics, residing outside of...
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