Cohort Analysis Webinar
We're hosting a free webinar on December 3rd for anyone who keeps hearing "cohort analysis" but doesn't really know what it's good for. We will cover the basic definition,...
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Increasing Engagement with Virtual Columns
CoolaData’s Virtual Columns enable the inclusion of additional metrics into complex analysis. For example, a price which is stored by default in US dollars can get converted into euros...
Unifying Data – Connecting the Data Dots
Unified data provides better analysis, changing our conclusions dramatically. We simply would not have been able to get these ad campaign insights without the power of unified data....
Why Do Gaming Companies Still Use Vanity KPIs?
Game developers rely on metrics that help them make the right decisions to eventually drive business. But do the gaming industry’s standard KPIs really provide the right metrics? In...
Revolutionizing Path Analysis
CoolaData views path analysis as an inseparable part of every analytics dashboard, but we also changed it, breaking paths down in a way that’s never been done before to...
What Did Your Users Do Right Before Churning…?
The First/Last Event function provides an analysis of the event or events that were performed after starting a session, or just before ending it. This can be utilized either...
Beating the Hippo with Data Driven UX
User experience design, know as UX, is the balance of back-end development and front-end design that focuses on a users wants and needs, ensuring that an app functions the...