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Category: Gaming Analytics

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Keep them hooked the 3 steps to increasing player retention

Keep Them Hooked

Gaming Analytics, UncategorizedNovember 16th, 2017

Summary This white paper details the three important steps that you need to take to properly optimize your player retention. Keep your players hooked: 1) Unify your data and...

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The 19 Metrics Every Mobile Games Needs to Track

The 19 Metrics Every Mobile Game Needs to Track

Gaming AnalyticsNovember 3rd, 2017

Your ability to visualize the relationship between your acquisition, retention, and monetization metrics can provide fantastic insights into your game’s growth and profitability strategy....

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Why You Need Analytics Early in Your Product Lifecycle

CoolaData Blog: Behavioral Data Analysis – Data Visualization and More, Funnel Analysis, Gaming AnalyticsFebruary 9th, 2017

“Tremendous insights do exist in Big Data. Companies that use it well are leaping ahead of their competitors. One of the big reasons for that, however, is that they...

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Your Quest: Become an Insight-Driven Gaming Company

Behavioral Data Analysis, CoolaData Blog: Behavioral Data Analysis – Data Visualization and More, Gaming AnalyticsDecember 8th, 2016

Time is of essence in the gaming world, and not just for your players but for game operators and developers as well. You’ve got to lay the right foundation...

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Your Gaming Analytics are Misleading

CoolaData Blog: Behavioral Data Analysis – Data Visualization and More, Funnel Analysis, Gaming AnalyticsSeptember 1st, 2016

Today’s gaming companies are metrics fanatics. They measure CPI, CTR, DAU/MAU, day-1/7/30 retention, churn, and many other KPIs. Having numbers, charts, and projections on a whiteboard (or on enormous...

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Secret Weapons that Revolutionize In-App Purchases

Behavioral Analytics, CoolaData Blog: Behavioral Data Analysis – Data Visualization and More, Gaming AnalyticsMay 8th, 2016

“All wars are fought for money,” said Socrates nearly 2,500 years ago. Though he likely wasn’t referring to mobile gaming, this is a case of art imitating life. In...

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Predictive analytics to optimize revenue from “users” in the gaming industry

Behavioral Analytics, CoolaData Blog: Behavioral Data Analysis – Data Visualization and More, Data Analysis, Gaming AnalyticsJanuary 19th, 2016

Predictive analytics is a broad term that describes a variety of statistical and analytical models in order to predict future events.  These predictive models generate a score for each...

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