Keep Them Hooked
Summary This white paper details the three important steps that you need to take to properly optimize your player retention. Keep your players hooked: 1) Unify your data and...
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The 19 Metrics Every Mobile Game Needs to Track
Your ability to visualize the relationship between your acquisition, retention, and monetization metrics can provide fantastic insights into your game’s growth and profitability strategy....
Why You Need Analytics Early in Your Product Lifecycle
“Tremendous insights do exist in Big Data. Companies that use it well are leaping ahead of their competitors. One of the big reasons for that, however, is that they...
Your Quest: Become an Insight-Driven Gaming Company
Time is of essence in the gaming world, and not just for your players but for game operators and developers as well. You’ve got to lay the right foundation...
Your Gaming Analytics are Misleading
Today’s gaming companies are metrics fanatics. They measure CPI, CTR, DAU/MAU, day-1/7/30 retention, churn, and many other KPIs. Having numbers, charts, and projections on a whiteboard (or on enormous...
Secret Weapons that Revolutionize In-App Purchases
“All wars are fought for money,” said Socrates nearly 2,500 years ago. Though he likely wasn’t referring to mobile gaming, this is a case of art imitating life. In...
Predictive analytics to optimize revenue from “users” in the gaming industry
Predictive analytics is a broad term that describes a variety of statistical and analytical models in order to predict future events. These predictive models generate a score for each...
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