Keep Them Hooked
Summary This white paper details the three important steps that you need to take to properly optimize your player retention. Keep your players hooked: 1) Unify your data and...
Summary This white paper details the three important steps that you need to take to properly optimize your player retention. Keep your players hooked: 1) Unify your data and...
Your ability to visualize the relationship between your acquisition, retention, and monetization metrics can provide fantastic insights into your game’s growth and profitability strategy....
“Tremendous insights do exist in Big Data. Companies that use it well are leaping ahead of their competitors. One of the big reasons for that, however, is that they...
Time is of essence in the gaming world, and not just for your players but for game operators and developers as well. You’ve got to lay the right foundation...
Today’s gaming companies are metrics fanatics. They measure CPI, CTR, DAU/MAU, day-1/7/30 retention, churn, and many other KPIs. Having numbers, charts, and projections on a whiteboard (or on enormous...
“All wars are fought for money,” said Socrates nearly 2,500 years ago. Though he likely wasn’t referring to mobile gaming, this is a case of art imitating life. In...
Predictive analytics is a broad term that describes a variety of statistical and analytical models in order to predict future events. These predictive models generate a score for each...