When Your Content Isn’t Just Popular – It’s Viral!
Most media analysts are still measuring popularity. But if a publisher wants to measure a boost of popularity over a short period of time, they’ll want to measure virality....
Most media analysts are still measuring popularity. But if a publisher wants to measure a boost of popularity over a short period of time, they’ll want to measure virality....
Tony Hsieh, CEO of the wildly successful Zappos, has a theory: he believes that whatever your goal is, you should ask yourself “why?” and keep asking. His theory...
There’s a school of thought that many U.S. companies are chasing their tails in the quest for the Holy Grail of consumer economics – maximizing the value of customer...
A Big Data survival guide for connecting the dots between content and users Here’s a big data dilemma for online publishers – how can they leverage big data to...
Knowing these basic metrics of your app is a starting point. Set the right objectives, track your users’ behavior, segment your user base and cohort analyze it to be...
The secret sauce to success with in-app purchasing is based on unified behavioral analytics. CoolaData identifies users who are inclined to perform in-app purchases sooner rather than later, or...
CoolaData’s push notifications enable our customers to address these needs precisely, providing an accurate analysis of their users and the means to act upon it....