When Your Content Isn’t Just Popular – It’s Viral!
Most media analysts are still measuring popularity. But if a publisher wants to measure a boost of popularity over a short period of time, they’ll want to measure virality....
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The Content Performance Metrics that Lead to Revenue
Tony Hsieh, CEO of the wildly successful Zappos, has a theory: he believes that whatever your goal is, you should ask yourself “why?” and keep asking. His theory...
Next Best Offer: Customer-Based Predictive Data’s New Frontier
There’s a school of thought that many U.S. companies are chasing their tails in the quest for the Holy Grail of consumer economics – maximizing the value of customer...
Online Publishers and Big Data: Getting a Grip On User Analytics
A Big Data survival guide for connecting the dots between content and users Here’s a big data dilemma for online publishers – how can they leverage big data to...
App Metrics Thy Shall Not Ignore!
Knowing these basic metrics of your app is a starting point. Set the right objectives, track your users’ behavior, segment your user base and cohort analyze it to be...
Optimize In-App Purchasing with Behavioral Analytics
The secret sauce to success with in-app purchasing is based on unified behavioral analytics. CoolaData identifies users who are inclined to perform in-app purchases sooner rather than later, or...
Everything You Always Wanted to Know About Push Notifications
CoolaData’s push notifications enable our customers to address these needs precisely, providing an accurate analysis of their users and the means to act upon it....
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