Identity crisis solved! Smart Unification of User Identities
From the moment a customer signs up, his identity is revealed. We want to be able to identify them as soon as possible, unify that part of the...
Explore by Category
Cool New Behavioral Analytics Features You’ll Love
CoolaData maintains its leadership in Behavioral Analytics by delivering a steady stream of features that answer our customers’ needs. We’re excited to introduce some really cool new features from...
The Path to Analyze Unexpected User Behavior
What is the journey most users take towards the site goal? What users do before and after seeing the daily promotion? What paths end with Churn? Such critical business questions can not...
How CoolaData Uses Kafka to Receive and Balance Millions of Events per Day
With Kafka, CoolaData ensures that our resources consume and process billions of messages without losing any data along the way. We’re able to monitor our system for peaks, as...
Increasing Engagement with Virtual Columns
CoolaData’s Virtual Columns enable the inclusion of additional metrics into complex analysis. For example, a price which is stored by default in US dollars can get converted into euros...
App Metrics Thy Shall Not Ignore!
Knowing these basic metrics of your app is a starting point. Set the right objectives, track your users’ behavior, segment your user base and cohort analyze it to be...
Unifying Data – Connecting the Data Dots
Unified data provides better analysis, changing our conclusions dramatically. We simply would not have been able to get these ad campaign insights without the power of unified data....