Metric Insights

At CoolaData, we believe in the power of open source and open data. Third party built-in integration tools like Metric Insights allow you to enjoy the power of personal alerts according to pre-defined rules, based upon your data stored in CoolaData. Metric Insights provides simple access to actionable, timely, and relevant information to help facilitate smarter decisions. With Metric Insights and CoolaData, you can, for example, send daily emails with your users/session trend chart, and then analyze this data to make better business decisions going forward for those users.

Gmail Integration

Enrich your CoolaData project with your own data received by a gmail account, or upload any report you receive regularly to query alongside your behavioral data. Email Report integration enables you to upload data from reports that are emailed to you from various sources.

Email Report integration enables you to upload data from reports that are emailed to you from various sources.

Execution Frequency: Hourly

Date Format: 

Each report use a different date format, in order to understand the file dates we need the format in which the dates are presented, for example the date: 18/04/1990 16:21 fit the format dd/MM/yyyy HH:mm:ss (the Format is case sensitive ‘MM’ represents Month and ‘mm’ represents seconds).

Salesforce

Cooladata offers data integration with Salesforce.com so that CRM data can seamlessly get analyzed together with all other data sources. The salesforce integration enables you to run queries using SalesForce query api and store the results in CoolaData.

Optimizely

Join CoolaData’s Behavioral data with Optimizely’s experimentation data. Both data sets can seamlessly get analyzed together with all other data sources.

 

Facebook Ads

Add another layer of online investments to your reports with Cooladata Facebook Ads integration. Track engagement and measure your Facebook ROI to make better informed decisions. You can compare, contrast and analyze your upper funnel to get the most out of your social media campaigns.

HubSpot

Cooladata’s integration with HubSpot empowers marketers to understand the entire user journey, from when the initial email campaign is sent to when the user converts. Critical email campaign decisions can be made based on a deeper time series analysis of email campaigns.

Analyzing Hubspot raw data with Cooladata advanced analytics gives you the ability to ask the more complex questions and get fast insights:

> What is the optimal time to send emails (grouped by region) ?
> What is the most valuable segment of customers that respond best to last minute offers?
> What is the ultimate frequency of email campaigns to send monthly for best open and click rates?

Email marketing should be based on the history of the user’s email journey. That is what Cooladata’s HubSpot integration delivers.

MailChimp

Target segments of users, like those who abandoned cart or just signed up, with specialized email campaigns using CoolaData’s MailChimp integration and add another layer to your marketing analysis. MailChimp enables you to engage your leads with great email marketing campaigns, but at the end of the day we need to link these campaigns with our other marketing efforts to see the bigger picture. Integrate your MailChimp data with any other data source to capitalize on those leads that matter.