Combine Google’s Tag Manager website data, like traffic measurement and page views, with CoolaData’s event data to get a complete view of your user’s behavior. CoolaData provides multiple APIs for tracking user/application events. The process involves embedding CoolaData scripts and calls at various relevant places on your site or application. Google Tag Manager (GTM) is a free and easy to use platform that allows you to manage CoolaData’s code snippets and firing of events without having to edit the code of your site or application. All you need to do is create a Google Tag container and define some rules.

We recommend implementing CoolaData’s SDK directly in your site or application, as it will provide you with the most flexibility and the full power of the SDK.

The sample “Documentation” tag is an example of the simplest type of tags and rules you can create. They are not representative of the sort of events and event properties you would be after if you are interested in deep user behavioral analytics.

Using GTM it is possible to go deeper. GTM offers Macros and Data Layer Objects that provide ways of listening to events (as opposed to simple pageviews) and registering their particular properties. However, this would require changes at the code level of your site. It is up to you to decide if it is not simpler, in these cases, to simply implement the CoolaData SDK directly in your site.

This document will walk you through the basic steps of getting this done. As well you can view a short video from Google that shows these basic steps.

About Cooladata
We make it easy to track, capture and analyze each customer’s journey and turn them in actionable insights to improve engagement, retention and monetization. Built to collect data from any source. Cooladata’s big data infrastructure covers all components from tracking, managed data warehousing, and ETL – all the way to the visualization layer.
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