Kochava is integrated with hundreds of mobile publishers and ad networks, including Facebook, Google and Twitter through its buy-side software development kit (SDK). Kochava’s integration with Cooladata allows mobile developers and advertisers to not only view this data, but to also gain deeper insights through our advanced behavioral analytics. Kochava’s integration with Cooladata allows mobile developers and advertisers to view and gain deeper insights through our advanced behavioral analytics.

Kochava is a mobile measurement company that helps mobile app developers and advertisers analyze the effectiveness of marketing campaigns, by shedding light on what media advertising efforts are converting, and the effectiveness of their mobile ad spend.
Kochava’s platform allows developers to:

  • Track ad network agnostic conversion tracking.
  • Track app-specific feature tracking.
  • Provide push notifications (both programmatic and via rich-media push).

The Kochava platform provides out-of-the-box SDK, and is integrated with over 650 mobile ad networks, publishers, and exchanges.

Integration with CoolaData

Kochava’s integration with CoolaData allows mobile developers and advertisers to gain deeper insights of users through CoolaData’s advanced behavioral analytics. A simple wizard on the Kochava side enables a choice of what Kochava data to send to CoolaData for behavioral analytics.

Kochava’s integration with CoolaData works as follows:
When an ad is placed and then a user installs an app, an ‘Install’ event is sent back to Kochava to notify them of the event. On the Kochava side, assuming the CoolaData integration is selected (as shown in the screenshot below), a token will need to be added, and then CoolaData is notified (via REST API) that this Install event took place.

 

About Cooladata
We make it easy to track, capture and analyze each customer’s journey and turn them in actionable insights to improve engagement, retention and monetization. Built to collect data from any source. Cooladata’s big data infrastructure covers all components from tracking, managed data warehousing, and ETL – all the way to the visualization layer.
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