A post that covers everything you need to know about A/B testing (also referred to as “split” testing), from start to finish.By the end of this guide, you’ll have a thorough understanding of the entire AB testing process and a framework for diving deeper into any topic you wish to further explore.
Most marketers understand the importance of A/B testing. But, while the practice of A/B testing has become more and more common, too many marketers still buy into pervasive A/B testing myths. This post will rebut four A/B testing myths that we hear over and over again.
A/B testing platforms use statistics to validate that one version is outperforming the other, and this form of testing can be useful both in the Research & Analysis phase as well as Execution, when you have developed a strong hypothesis you want to test.
Designing a website is a real challenge for any business. It is a work of creativity. No matter whether you are building a new website or re-designing an existing one, it is important to rely on data, rather than intuition. It would be a great idea to start with A/B testing.
A/B testing is essential because it allows you to test creative copy, images, call to actions, or anything, in fact, to determine which will deliver the best results. This will ultimately set the campaign up for success.