Resources about how business intelligence technology is used to aid digital marketing analytics and decision making.
Table of Contents:
Below we have compiled publicly available sources from around the world that present views on BI for Digital Marketing.

Key Topics

  • BI for Advertising AnalyticsResources about how business intelligence and big data technology is used to analyze, optimize and personalize online advertising.
  • Online Behavioral AnalyticsResources about technology used to analyze event data and extract insights about the behavior of users on websites, mobile and other platforms.
  • Predictive Analytics for MarketingResources about how predictive analytics technology can help marketers predict user behavior to optimize marketing efforts.
  • Data Visualization for MarketingResources about how data visualization technology can help explore, present and report on marketing data.
  • Marketing DashboardsResources about how online dashboards can help marketers visualize key KPIs for marketing campaigns.
  • Customer Data PlatformsResources about customer data platforms, which are technologies that enable central control of customer data, such as profiles, personal information, visitors, email responses, and so on.
  • Marketing Data IntegrationResources about marketing data integration, a technology used to integrate multiple data sources in order to derive marketing insights.
  • BI, Big Data and PersonalizationResources about how BI and big data technology can be used to personalize online experiences for users, in order to optimize conversion and user experience. 
  • BI and SegmentationResources about how business intelligence technology can help marketers perform more detailed and accurate segmentation of users.

Perspectives on BI for Digital Marketing

Specific Technologies

Product Comparisons

Further Reading

  • BI for Advertising AnalyticsResources about how business intelligence and big data technology is used to analyze, optimize and personalize online advertising.
  • Online Behavioral AnalyticsResources about technology used to analyze event data and extract insights about the behavior of users on websites, mobile and other platforms.
  • Predictive Analytics for MarketingResources about how predictive analytics technology can help marketers predict user behavior to optimize marketing efforts.
  • Data Visualization for MarketingResources about how data visualization technology can help explore, present and report on marketing data.
  • Marketing DashboardsResources about how online dashboards can help marketers visualize key KPIs for marketing campaigns.
  • Customer Data PlatformsResources about customer data platforms, which are technologies that enable central control of customer data, such as profiles, personal information, visitors, email responses, and so on.
  • Marketing Data IntegrationResources about marketing data integration, a technology used to integrate multiple data sources in order to derive marketing insights.
  • BI, Big Data and PersonalizationResources about how BI and big data technology can be used to personalize online experiences for users, in order to optimize conversion and user experience. 
  • BI and SegmentationResources about how business intelligence technology can help marketers perform more detailed and accurate segmentation of users.

 

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