Most media analysts are still tied to the traditional content performance measurement – which means measuring popularity. What’s popular? The thing is, measuring popularity is not enough. It’s old news by now. What if you want to know the effects of your content now, or at least in the very near future?
Driving traffic to an online business requires a different approach than that of offline businesses. Online business owners still need to get in front of the consumer. But they are doing so in a virtual environment.