Conversion Rate Optimization (CRO) is a great tool running in trend and providing a significant advantage to the online form builders in 2017. And, today's cut throat competition has driven entrepreneurs towards a way to be more creative and innovative. Well, for the business like today, Conversion Rate Optimization is the need of an hour.
Having a website is great. Every business should have a website. Having a website that converts is even better. It’s easy to scram together and throw up a website, add a touch of SEO, and say voila! But, that kind of process won’t get you conversions.
Conversion rate optimization is an important part of online marketing strategies. In an environment that offers so many choices and distractions, CRO is the science and art of capturing the visitors’ attention and leading them closer to a desired goal.