Perspectives on Events in Web Analytics

• 6 Issues to Watch out for With JS Event Tracking

  All behavioral analytics platforms track user actions, using several alternatives for integration within a website or app. One of the key methods is using a designated event tracker for JavaScript.

  Read the article on cooladata.com »

• Event Tracking: So Easy Your Mom Could Do It

  Use event tracking if you want to track when a user clicks on an Email address, click to call link, watches a video, clicks on a document download link, or if you want to track specific CTAs throughout your website.

  Read the article on ironistic.com »

• Event ROI And Event Marketing Attributtion Guide

  Given that events account for the single largest item in the budget of the average B2B CMO, it makes sense that marketers would want to track their return on investment (ROI). But how exactly can event ROI be tracked?

  Read the article on blog.bizzabo.com »

• Google Analytics Privacy and Event Tracking

  hacks.mozilla.org
• The Difference between Virtual Pageviews and Event Tracking

  ironistic.com
• Events Tracking- The Hidden Joker of Web Analytics

  seperia.com
• Fear and Proactive Thinking: The Main Driver for Event-Based Analytics

  datamatics.com
• Event-Based Analytics of Large-Scale Web-Based Platforms

  gokulchittaranjan.wordpress.com

How To

• Universal Event Tracking Tool Tutorial

  Universal Event Tracking (UET) helps customers track their campaign performance with the ability to count unique conversions, associate conversion goals with a single account and track the status of of tags and goals. Remarketing works in conjunction with UET and Conversion Tracking to help you reach your business goals.

  Read the article on advertise.bingads.microsoft.com »

• How To Track Users Properly on Your Website

  anovadigital.net

Examples

• Event Tracking Example for Google Analytics with Autotrack

  analytical42.com

Events in Google Analytics

• Google Analytics Event Tracking - A Complete Introduction

  Event Tracking is a feature that’s baked into Google Analytics but requires additional setup to use beyond merely adding the regular Google Analytics tracking code to your site. For that reason, many webmasters who aren’t heavily into analytics often eschew using Event Tracking because of its perceived complexity.

  Read the article on wpflow.com »

• Google Analytics Event Tracking

  Tracking custom interactions with Google Analytics If you operate a website, chances are you're currently using Google Analytics for insight on how users interact with your site. By default, Google Analytics automatically tracks users, pageviews, average duration and bounce rate, but what are the options for custom interactions?

  Read the article on westwerk.com »

• How to Track Google Analytics Events with Form Submissions

  This article will show you how to track Google Analytics Goals Events with form submissions using two different methods.

  Read the article on wpforms.com »

• Google Analytics Event Tracking Analytics Video

  youtube.com
• How to Add Google Analytics Event Tracking Code to a Video

  kriesi.at
• How to Track custom Click/Touch Events in Google Universal Analytics

  creare.co.uk
• Adding Call Goals to Google Analytics (Universal)

  support.callrail.com
• Google Analytics Event Tracking Code Generator

  seoweather.com
• How to Utilize Google Analytics onClick Tracking

  toddmotto.com
• Yahoo and Xfinity Referral Traffic in Google Analytics

  seerinteractive.com
• Google Analytics Tutorial: Events Tracking

  seo-hacker.com
• Google Analytics Event Tracking Generator

  linktosheets.com

Specific Environments

• Event Analytics - Tracking Events with JavaScript

  eventanalytics.org

Further Reading