Perspectives on Events in Web Analytics
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6 Issues to Watch out for With JS Event Tracking
All behavioral analytics platforms track user actions, using several alternatives for integration within a website or app. One of the key methods is using a designated event tracker for JavaScript.
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Event Tracking: So Easy Your Mom Could Do It
Use event tracking if you want to track when a user clicks on an Email address, click to call link, watches a video, clicks on a document download link, or if you want to track specific CTAs throughout your website.
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Event ROI And Event Marketing Attributtion Guide
Given that events account for the single largest item in the budget of the average B2B CMO, it makes sense that marketers would want to track their return on investment (ROI). But how exactly can event ROI be tracked?
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How To
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Universal Event Tracking Tool Tutorial
Universal Event Tracking (UET) helps customers track their campaign performance with the ability to count unique conversions, associate conversion goals with a single account and track the status of of tags and goals. Remarketing works in conjunction with UET and Conversion Tracking to help you reach your business goals.
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Examples
Events in Google Analytics
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Google Analytics Event Tracking - A Complete Introduction
Event Tracking is a feature that’s baked into Google Analytics but requires additional setup to use beyond merely adding the regular Google Analytics tracking code to your site. For that reason, many webmasters who aren’t heavily into analytics often eschew using Event Tracking because of its perceived complexity.
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Google Analytics Event Tracking
Tracking custom interactions with Google Analytics If you operate a website, chances are you're currently using Google Analytics for insight on how users interact with your site. By default, Google Analytics automatically tracks users, pageviews, average duration and bounce rate, but what are the options for custom interactions?
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How to Track Google Analytics Events with Form Submissions
This article will show you how to track Google Analytics Goals Events with form submissions using two different methods.
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youtube.com
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Specific Environments
Further Reading
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