The explosion of data, coupled with tools used to collect and analyze that data, has fundamentally transformed how we communicate, collaborate and innovate.This post discusses the need for data consolidation as a result.
Marketing Dashboards — Resources about how online dashboards can help marketers visualize key KPIs for marketing campaigns.
Customer Data Platforms — Resources about customer data platforms, which are technologies that enable central control of customer data, such as profiles, personal information, visitors, email responses, and so on.
Marketing Data Integration — Resources about marketing data integration, a technology used to integrate multiple data sources in order to derive marketing insights.
BI, Big Data and Personalization — Resources about how BI and big data technology can be used to personalize online experiences for users, in order to optimize conversion and user experience.
BI and Segmentation — Resources about how business intelligence technology can help marketers perform more detailed and accurate segmentation of users.