Key Topics

• Mobile App Analytics — Resources about tracking and measuring the behavior of users in a mobile app.
• iOS Analytics — Resources about tracking and measuring the behavior of users in iPhone, iPad and other iOS applications.
• Mobile Advertising Analytics — Resources about tracking and measuring the behavior of users who interact with ads  on mobile devices.
• Mobile Website Analytics — Resources about tracking and measuring traffic and user behavior in websites accessed via mobile devices.
• Mobile Analytics Metrics — Resources about metrics used to measure and optimize the behavior of users in a mobile app.

Perspectives on Mobile Analytics

• Try These Three Mobile Marketing Analytics Practices

  gartner.com
• 3 Steps To Sculpting An Effective Customer Journey On Mobile

  infinitycloud.com
• Build vs Buy, What is the Best Analytics Solution?

  clevertap.com
• Video: Mobile Marketing Analytics

  marketmotive.com
• Finding Better Mobile Analytics

  smashingmagazine.com
• Mobile Analytics Startups

  angel.co
• Getting Started with Mobile Analytics

  raywenderlich.com
• Mobile Marketing and Analytics Hits its Stride

  battery.com
• Mobile Analytics Real Time Reporting - Not What You'd Expect

  e-nor.com
• What You Can Learn From Google Analytics Mobile Reports

  searchenginewatch.com

White Papers and eBooks

• eBook: Marketing Metrics & Analytics

  marketo.com
• Mobile Engagement & Retention

  clevertap.com
• eBook: The Mobile Analytics Playbook

  themobileanalyticsplaybook.com

Further Reading