Resources about performing multivariate testing for web conversion, which is the practice of testing multiple elements of web pages to determine which combination of variations improves conversions.
Below we have compiled publicly available sources from around the world that present views on Multivariate Testing for Web Conversion.
Perspectives on Multivariate Testing for Web Conversion
How To
Case Studies
Specific Technologies
Further Reading
- Web Analytics Concepts and Metrics — In-depth resources about the basic building blocks of analytics - practices, metrics and concepts.
- BI for Digital Marketing — Resources about how business intelligence technology is used to aid digital marketing analytics and decision making.
- Specialized Analytics — Resources about strategies, techniques and metrics for specialized analytics use cases: mobile analytics, eCommerce analytics, game analytics, email analytics, and more.
- Web Analytics and BI Technologies — Resources about tools and technologies that help organizations measure, analyze and manage traffic to digital resources.
- Digital Analytics Community — Resources about events and conferences, online forums, books, and famous figures in the global digital analytics community.
