Resources about performing multivariate testing for web conversion, which is the practice of testing multiple elements of web pages to determine which combination of variations improves conversions.
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Below we have compiled publicly available sources from around the world that present views on Multivariate Testing for Web Conversion.

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  • Web Analytics Concepts and MetricsIn-depth resources about the basic building blocks of analytics - practices, metrics and concepts.
  • BI for Digital MarketingResources about how business intelligence technology is used to aid digital marketing analytics and decision making.
  • Specialized AnalyticsResources about strategies, techniques and metrics for specialized analytics use cases: mobile analytics, eCommerce analytics, game analytics, email analytics, and more.
  • Web Analytics and BI TechnologiesResources about tools and technologies that help organizations measure, analyze and manage traffic to digital resources.
  • Digital Analytics CommunityResources about events and conferences, online forums, books, and famous figures in the global digital analytics community.


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