We use data to store anything from financial information, such as transactions and customers details, to weather and demographic statistics. But how do we store what people do online as rows and columns?
The best and probably the only way to reveal unpredictable behaviors and anomalies – is to perform deep, advanced behavioral path analysis, that goes beyond users flow maps, and designed to reveal unexpected behavioral patterns in the users’ journey across the app or website.
Marketing Dashboards — Resources about how online dashboards can help marketers visualize key KPIs for marketing campaigns.
Customer Data Platforms — Resources about customer data platforms, which are technologies that enable central control of customer data, such as profiles, personal information, visitors, email responses, and so on.
Marketing Data Integration — Resources about marketing data integration, a technology used to integrate multiple data sources in order to derive marketing insights.
BI, Big Data and Personalization — Resources about how BI and big data technology can be used to personalize online experiences for users, in order to optimize conversion and user experience.
BI and Segmentation — Resources about how business intelligence technology can help marketers perform more detailed and accurate segmentation of users.