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Online Behavioral Analytics

Resources about technology used to analyze event data and extract insights about the behavior of users on websites, mobile and other platforms.

Table of Contents:

Below we have compiled publicly available sources from around the world that present views on Online Behavioral Analytics.

Perspectives on Online Behavioral Analytics

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Understanding the Tech of Behavioral Analytics

We use data to store anything from financial information, such as transactions and customers details, to weather and demographic statistics. But how do we store what people do online as rows and columns?

Read the article on cooladata.com »
The Path to Analyze Unexpected User Behavior

The best and probably the only way to reveal unpredictable behaviors and anomalies – is to perform deep, advanced behavioral path analysis, that goes beyond users flow maps, and designed to reveal unexpected behavioral patterns in the users’ journey across the app or website.

Read the article on cooladata.com »
4 Ways Behavioral Targeting Is Changing the Web

This article discusses behavioral targeting and the biggest effects that targeting will have on the web as we know it.

Read the article on mashable.com »
Behavioral Targeting - Overview, Examples and Tips to Properly Segmenting Your Audience

This article provides introduction and examples to behavioral targeting.

Read the article on exactdrive.com »
Behavioral Targeting - Overview

bluefountainmedia.com
Behavioral Analytics - Attack Fraud, Cyber and Financial Crime

2017

www.fico.com
Predicting Customer Behavior with Analytics

alteryx.com
Modeling Customer Behavior with Analytics and Big Data

datanami.com
Behavioral Analytics: What They Are and and When to Use Them

bigdata.teradata.com
User Behavioral Analytics Tools Can Thwart Security Attacks

searchsecurity.techtarget.com
Behind the Scenes of Behavioral Advertising

blog.kissmetrics.com
Measure Actual Customer Behavior Using Big Data Analytics

techrepublic.com
Explore The Strategy of Behavioral Marketing

marketing-schools.org
The Best Is Yet to Come - Predicting Customer Behavior With Data

blogs.adobe.com
Customer behavior analytics: Leveraging big data to form smart brand

ibmbigdatahub.com
Gartner UEBA Report: New Trends in Behavioral Analytics

ziften.com

How To

Customer Behavior Analytics: A Short And Complete Guide

In this article you will find 4 steps you need to follow to get the useful customer behavior data that is going to really move the needle.

Read the article on truconversion.com »
Exhaustive Guide for Product Managers and Product Marketers - Understand User Behavior

clevertap.com
4 Tricks For Getting The Most Out Of User Behavior Analytics

darkreading.com

Specific Technologies

Learn All About Users in Google Analytics.

optimizesmart.com

Examples

MIT Executive MBA Program: Predicting Consumer Behavior with Data Analytics: Example Show of Hands Mobile App

emba.mit.edu

Product Comparisons

The App Analytics Tools Round-Up - Learn How People Use Your App

apptamin.com

Further Reading

BI for Advertising Analytics — Resources about how business intelligence and big data technology is used to analyze, optimize and personalize online advertising.
Online Behavioral Analytics — Resources about technology used to analyze event data and extract insights about the behavior of users on websites, mobile and other platforms.
Predictive Analytics for Marketing — Resources about how predictive analytics technology can help marketers predict user behavior to optimize marketing efforts.
Data Visualization for Marketing — Resources about how data visualization technology can help explore, present and report on marketing data.
Marketing Dashboards — Resources about how online dashboards can help marketers visualize key KPIs for marketing campaigns.
Customer Data Platforms — Resources about customer data platforms, which are technologies that enable central control of customer data, such as profiles, personal information, visitors, email responses, and so on.
Marketing Data Integration — Resources about marketing data integration, a technology used to integrate multiple data sources in order to derive marketing insights.
BI, Big Data and Personalization — Resources about how BI and big data technology can be used to personalize online experiences for users, in order to optimize conversion and user experience.
BI and Segmentation — Resources about how business intelligence technology can help marketers perform more detailed and accurate segmentation of users.

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