SEO Analytics and Metrics — Resources about tracking metrics relevant to organic traffic and Search Engine Optimization (SEO), both on-site and off-site.
PPC and SEM Analytics and Metrics — Resources about measuring the performance of Pay Per Click (PPC) campaigns, online campaigns used to direct traffic to websites, and Search Engine Marketing (SEM), the practice of promoting websites by increasing their visibility using paid advertising.
Social Media Analytics — Resources about tracking and measuring behavior of users on social media sites, and users arriving to a website from social media channels.
Multi-Channel Analytics — Resources about tracking and measuring behavior of users across multiple online and offline marketing channels.
Real-Time Analytics — Resources about real-time analytics, which describe the use of data and related resources as soon as the data enters the system, and techniques and technologies used to perform real-time analytics.