- Web Analytics Strategy — Resources about different strategies and best practices in web analytics and how to build an effective marketing strategy.
- Web Analytics Setup and Implementation — Resources about setting up and implementing web analytics on different platforms.
- Web Analytics Dashboards — Resources about web analytics dashboards, graphical interfaces that provide a visual display of important data that can be encapsulated in a single space.
- Data Quality and Accuracy in Web Analytics — Resources about the quality and accuracy of the data analyzed in web analytics.
- Qualitative Analysis in Web Analytics — Resources about qualitative analysis in web analytics, how qualitative analysis differs from quantitative analysis, and the importance of using both methods in web analysis.
- Conversion Rate Optimization - CRO — Resources about conversion rate optimization, which is a structured process aimed at increasing the percentage of website visitors, and eventually turning them into customers.
- CRO Methodology and Theory — Resources about conversion rate optimization best practices, methodology and strategy.
- Conversion Funnel Optimization — Resources about conversion funnels and different techniques to analyze and optimize them.
- Landing Page Optimization — Resources about techniques and best practices to optimize landing pages, including examples of high-converting landing pages.
- Homepage CRO and Optimization — Resources about conversion rate optimization for a homepage.
- AB Testing — Resources about A/B testing, which is the practice of comparing two versions of a web page to see which one performs better.
- Website Heat Maps — Resources about ways to leverage high-fidelity heatmaps to gain true insight into user intent.
- Multivariate Testing for Web Conversion — Resources about performing multivariate testing for web conversion, which is the practice of testing multiple elements of web pages to determine which combination of variations improves conversions.
- Shopping Cart Abandonment — Resources about the common reasons for shopping cart abandonment and useful tips to reduce them.
- Conversion Benchmarks and Examples — Resources about conversion benchmarks, such as high converting websites and average website conversion rate.
Perspectives on Web Analytics Practices
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