Resources about web analytics practices, such as data quality and accuracy, setup and implementation, dashboard management, and more.
Table of Contents:
Below we have compiled publicly available sources from around the world that present views on Web Analytics Practices.

Key Topics

  • Web Analytics StrategyResources about different strategies and best practices in web analytics and how to build an effective marketing strategy.
  • Web Analytics Setup and ImplementationResources about setting up and implementing web analytics on different platforms.
  • Web Analytics DashboardsResources about web analytics dashboards, graphical interfaces that provide a visual display of important data that can be encapsulated in a single space.
  • Data Quality and Accuracy in Web AnalyticsResources about the quality and accuracy of the data analyzed in web analytics.
  • Qualitative Analysis in Web AnalyticsResources about qualitative analysis in web analytics, how qualitative analysis differs from quantitative analysis, and the importance of using both methods in web analysis.
  • Conversion Rate Optimization - CROResources about conversion rate optimization, which is a structured process aimed at increasing the percentage of website visitors, and eventually turning them into customers.
    • CRO Methodology and TheoryResources about conversion rate optimization best practices, methodology and strategy.
    • Conversion Funnel OptimizationResources about conversion funnels and different techniques to analyze and optimize them.
    • Landing Page OptimizationResources about techniques and best practices to optimize landing pages, including examples of high-converting landing pages.
    • Homepage CRO and OptimizationResources about conversion rate optimization for a homepage.
    • AB TestingResources about A/B testing, which is the practice of comparing two versions of a web page to see which one performs better. 
    • Website Heat MapsResources about ways to leverage high-fidelity heatmaps to gain true insight into user intent. 
    • Multivariate Testing for Web ConversionResources about performing multivariate testing for web conversion, which is the practice of testing multiple elements of web pages to determine which combination of variations improves conversions.
    • Shopping Cart AbandonmentResources about the common reasons for shopping cart abandonment and useful tips to reduce them.
    • Conversion Benchmarks and ExamplesResources about conversion benchmarks, such as high converting websites and average website conversion rate.

Perspectives on Web Analytics Practices

How To

Specific Technologies

Product Comparisons

Further Reading

  • Web Analytics StrategyResources about different strategies and best practices in web analytics and how to build an effective marketing strategy.
  • Web Analytics Setup and ImplementationResources about setting up and implementing web analytics on different platforms.
  • Web Analytics DashboardsResources about web analytics dashboards, graphical interfaces that provide a visual display of important data that can be encapsulated in a single space.
  • Data Quality and Accuracy in Web AnalyticsResources about the quality and accuracy of the data analyzed in web analytics.
  • Qualitative Analysis in Web AnalyticsResources about qualitative analysis in web analytics, how qualitative analysis differs from quantitative analysis, and the importance of using both methods in web analysis.
  • Conversion Rate Optimization - CROResources about conversion rate optimization, which is a structured process aimed at increasing the percentage of website visitors, and eventually turning them into customers.
    • CRO Methodology and TheoryResources about conversion rate optimization best practices, methodology and strategy.
    • Conversion Funnel OptimizationResources about conversion funnels and different techniques to analyze and optimize them.
    • Landing Page OptimizationResources about techniques and best practices to optimize landing pages, including examples of high-converting landing pages.
    • Homepage CRO and OptimizationResources about conversion rate optimization for a homepage.
    • AB TestingResources about A/B testing, which is the practice of comparing two versions of a web page to see which one performs better. 
    • Website Heat MapsResources about ways to leverage high-fidelity heatmaps to gain true insight into user intent. 
    • Multivariate Testing for Web ConversionResources about performing multivariate testing for web conversion, which is the practice of testing multiple elements of web pages to determine which combination of variations improves conversions.
    • Shopping Cart AbandonmentResources about the common reasons for shopping cart abandonment and useful tips to reduce them.
    • Conversion Benchmarks and ExamplesResources about conversion benchmarks, such as high converting websites and average website conversion rate.

 

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