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Resources about how BI and big data technology can be used to personalize online experiences for users, in order to optimize conversion and user experience. 

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BI, Big Data and Personalization


Perspectives on BI, Big Data and Personalization

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L;cooladata.com;Solving Big Data BI Problems In Dysfunctional Company Cultures;http://www.cooladata.com/blog/solving-big-data-bi-problems-in-dysfunctional-company-cultures/;NA;NA;;;The challenge for company tech executives in deploying big data programs in chaotic or dysfunctional organizations is to target potentially problem areas that need to be cleared, with some areas a big priority over others.
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linkImagehttp://www.cooladata.com/wiki/download/attachments/2359486/CMS-C-signature-vertical.png?api=v2
L;cms-connected.com;Advanced Analytics: The Fastest Growing Segment of the Business Intelligence Market;http://www.cms-connected.com/News-Archive/March-2016/Advanced-Analytics-The-Fastest-Growing-Segment-of;;;;
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L;absolutdata.com;Productization of Analytics;http://www.absolutdata.com/blog/productization-of-analytics/;NA;;;
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L;getelastic.com;Beyond Product Recommendations: Big Data's Role in Personalization;http://www.getelastic.com/beyond-product-recommendations-big-datas-role-in-personalization/;;;;
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L;www.content-loop.com;Can Big Data Analytics Cure the NHS?;http://www.content-loop.com/can-big-data-analytics-cure-the-nhs/;NA;2017;;;There has never been a busier time for the UK’s health and social care system. The NHS is facing increased pressure from a number of challenges caused by internal and external factors. Since the NHS
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L;www.bcg.com;Profiting from Personalization;https://www.bcg.com/publications/2017/retail-marketing-sales-profiting-personalization.aspx;NA;2017;;;Personalization is causing a seismic shift across the landscape of consumer-facing brands, and we are only starting to feel the shocks. Already brands that create personalized experiences by integrati
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L;clevertap.com;Big Data is About Analytics, Not Big Data;https://clevertap.com/blog/big-data-is-not-about-the-data-it-is-about-the-analytics/;;;;
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L;clickz.com;Interesting Ways Businesses Use Big Data to Improve Personalization;https://www.clickz.com/interesting-ways-businesses-use-big-data-to-improve-personalization/40894/;;;;
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L;bigdata-madesimple.com;Personalization: Just Do It. But Don’t Overdo It;http://bigdata-madesimple.com/personalization-just-dont-overdo/;;;;
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L;ironmountain.com;Marketing Collateral: How to Personalize Your Print Campaign with Big Data;http://www.ironmountain.com/Knowledge-Center/Reference-Library/View-by-Document-Type/General-Articles/M/Marketing-Collateral-How-to-Personalize-Your-Print-Campaign-with-Big-Data.aspx;;;;
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L;ibmbigdatahub.com;Personalized mobile marketing and big data: A marriage in better;http://www.ibmbigdatahub.com/blog/personalized-mobile-marketing-and-big-data-marriage-better-shopping-experiences;;;;
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L;marketingprofs.com;Big Data Can Help You Provide a Personalized Small-Shop Experience;http://www.marketingprofs.com/opinions/2015/27878/big-data-can-help-you-provide-a-personalized-small-shop-experience;;;;

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Further Reading

Further reading

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