L;cooladata.com;Next Best Offer: Customer-Based Predictive Data’s New Frontier;http://www.cooladata.com/blog/next-best-offer-customer-based-predictive-datas-new-frontier/;NA;NA;;;Mainly, companies are depending on old, proprietary marketing and data tools, They’re running in circles, and getting nowhere fast. That’s where predictive analysis enters the picture – a technology tool that information technology director’s are increasingly turning to upgrade customer retention rates, and to maximize customer return on investment. |