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Resources about customer data platforms, which are technologies that enable central control of customer data, such as profiles, personal information, visitors, email responses, and so on.

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Customer Data Platforms


Perspectives on Customer Data Platforms

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L;martechtoday.com;What Is a Customer Data Platform (CDP)? ;https://martechtoday.com/martech-landscape-customer-data-platform-192126;NA;NA;;;This article takes a look at the Customer Data Platform as a way to achieve a unified view of the customer.
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L;viralizernetwork.com;How Can a Customer Data Platform Tackle Common Challenges Faced by CMOs?;http://https://www.viralizernetwork.com/2017/07/24/how-can-a-customer-data-platform-tackle-common-challenges-faced-by-cmos/;NA;NA;;;This post takes a look athow a CDP can help with addressing the challenges that CMOs encounter, while listing the challenged and possible solutions. 
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L;blog.redpoint.net;A Single View of the Customer Is Essential to Your Success;https://http://blog.redpoint.net/single-view-customer-essential-success/;NA;NA;;;This post discusses the need to unify disparate consumer data into the single view of the customer that will power contextually relevant experiences regardless of channel.
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L;icrunchdata.com;How to Protect Customer Data While Fostering Customer Intimacy;https://icrunchdata.com/blog/116/how-to-protect-customer-data-while-fostering-customer-intimacy/;NA;NA;;;
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L;ngdata.com;Customer Data nagementManagement: Advice From 20 Experts;https://www.ngdata.com/customer-data-management-best-practices/;;;;
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L;www.allianzworldwidepartners.com;Using Customer Data to Create the Ideal Traveling Offer;https://www.allianzworldwidepartners.com/usa/articles/using-customer-data-to-create-ideal-offers;NA;2017;;;Travel organizations are getting savvier in leveraging customer data to solve two critical challenges: Building customer loyalty and increasing revenues. As big retail and technology brands push the b
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L;cms-connected.com;How Content Intelligence Platforms Raise Content Quality;http://www.cms-connected.com/News-Archive/May-2017/How-Content-Intelligence-Platforms-Raise-Content-Quality;;;;
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L;ensighten.com;Top 10 Things a Customer Data Platform (CDP) Should Do For You;https://www.ensighten.com/blog/top-10-things-a-customer-data-platform-cdp-should-do-for-you/;;;;
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L;datapine.com;5 Best Practices For Your Customer Data Management;http://www.datapine.com/blog/customer-data-management-best-practices/;;;;
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L;blueconic.com;Customer Data Platforms Trends Of 2016;https://www.blueconic.com/blog/whats-new-customer-data-platforms/;;;;
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L;customerthink.com;Top 5 Challenges in Customer Data Management;http://customerthink.com/top-5-challenges-in-customer-data-management/;;;;
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L;radius.com;How Customer Data Platforms Turn Big Data into Business Insights;https://radius.com/2015/03/26/how-customer-data-platforms-turn-big-data-into-business-insights/;;;;
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L;demandgenreport.com;Raab Associates Debuts Institute For Customer Data Platforms;http://www.demandgenreport.com/features/news-briefs/raab-associates-debuts-institute-for-customer-data-platforms;;;;

Specific Technologies

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L;blog.voicebase.com;VoiceBase - Get the Full Picture of Your Customer Interactions;http://blog.voicebase.com/7-tools-to-get-the-full-picture-of-your-customer-interactions;NA;NA;;;This post presents 7 tools that when used together,will guide you to a complete understanding of your customer’s needs.


Product Comparisons

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L;trustradius.com;Customer Data Product List;https://www.trustradius.com/customer-data-platform;;;;

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Further Reading

Further reading

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