Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.
Excerpt
hiddentrue

Resources about A/B testing, which is the practice of comparing two versions of a web page to see which one performs better. 

Master wrapper
PageTypeTopic
A/B Testing


Perspectives on A/B Testing

List wrapper
List item
recommendedtrue
L;conversionsciences.com;The Ultimate A/B Testing Guide: Everything You Need to Know;http://conversionsciences.com/blog/ab-testing-guide;NA;NA;;;A post that covers everything you need to know about A/B testing (also referred to as “split” testing), from start to finish.By the end of this guide, you’ll have a thorough understanding of the entire AB testing process and a framework for diving deeper into any topic you wish to further explore.;
L;blog.hubspot.com;5 Landing Page
List item
linkImagehttps://i-cdn.embed.ly/1/display/crop?height=300&key=fd92ebbc52fc43fb98f69e50e7893c13&url=https%3A%2F%2Fwww.widerfunnel.com%2Fwp-content%2Fuploads%2F2017%2F03%2FIOP_ab.jpg&width=636
recommendedtrue
L;widerfunnel.com;"The More Tests, the Better!" and Other A/B TestsTesting And Their Surprising ResultsMyths, Debunked;https://blogwww.hubspotwiderfunnel.com/marketing/5ab-landingtesting-pagemyths-a/b-tests-and-their-surprising-resultsdebunked/;NA;NA;;;Most marketers understand the importance of A/B testing. But, while the practice of A/B testing has become more and more common, too many marketers still buy into pervasive A/B testing myths. This post will rebut four A/B testing myths that we hear over and over again.
List item
linkImagehttps://i-cdn.embed.ly/1/display/crop?height=300&key=fd92ebbc52fc43fb98f69e50e7893c13&url=http%3A%2F%2Fwww.awa-digital.com%2Fhubfs%2Fshutterstock_403463872.jpg%23keepProtocol&width=636
recommendedtrue
L;awa-digital.com;Why A/B Tests are the Workhorse of a CRO Research Phase;http://www.awa-digital.com/blog/why-a/b-tests-are-workhorse-of-cro-research-phase;NA;NA;;;A/B testing platforms use statistics to validate that one version is outperforming the other, and this form of testing can be useful both in the Research & Analysis phase as well as Execution, when you have developed a strong hypothesis you want to test.
L;widerfunnel.com;"The More Tests, the Better!" and Other
List item
linkImagehttps://i-cdn.embed.ly/1/display/crop?height=300&key=fd92ebbc52fc43fb98f69e50e7893c13&url=https%3A%2F%2Fwww.bigeyedeers.co.uk%2Fwp-content%2Fuploads%2FHow-does-AB-Testing-Help-You-Get-a-Better-Website.jpg&width=636
recommendedtrue
L;bigeyedeers.co.uk;How Does A/B Testing Help You Get a Better Website?;https://www.bigeyedeers.co.uk/ab-testing-help-better-website/;NA;NA;;;Designing a website is a real challenge for any business. It is a work of creativity. No matter whether you are building a new website or re-designing an existing one, it is important to rely on data, rather than intuition. It would be a great idea to start with A/B testing.
List item
L;thetool.io;A/B Testing: 5 Reasons Why App Developers Fail In Their Strategy;https://thetool.io/2017/app-ab-testing-strategy-mistakes;NA;2017;;;This is a guest post from Alexandra Lamachenka. Alexandra is the Head of Marketing at SplitMetrics, an app A/B testing tool trusted by Rovio, MSQRD, Prisma and Zeptolab. She shows mobile app developme
List item
L;medium.theuxblog.com;Why User Feedback and A/B Testing Myths, DebunkedNeed Each Other;https://wwwmedium.widerfunneltheuxblog.com/ab-user-feedback-and-a-b-testing-myths-debunked/;need-each-other-heres-why-51ef0d5e3bd6
List item
L;10poundgorilla.com;A/B Testing: Getting the Most out of Your Site;http://www.10poundgorilla.com/Blog/ID/135/AB-Testing-Getting-the-Most-out-of-Your-Site;NA;;;
List item
L;testingpodcast.com;Audio Podcast on A/B Testing;https://testingpodcast.com/ab-testing-episode-45/;NA;;;
List item
L;blog.kissmetrics.com;A Beginner's Guide To AB Testing: An Introduction;https://blog.kissmetrics.com/ab-testing-introduction/;NA;;;
List item
L;unbounce.com;What is A/B testing?;http://unbounce.com/landing-page-articles/what-is-ab-testing/;NA;;;
List item
L;venturebeat.com;Why Most aA/B Tests Give You Bullshit Results;http://venturebeat.com/2016/02/08/why-most-ab-tests-give-you-bullshit-results/;NA;;;
List item
L;conversionsciences.com;A/B Test Intro: What Is An A/B Test? ;http://conversionsciences.com/blog/ab-test/;NA;;;
List item
L;wired.com;The A/B Test: Inside the Technology That’s Changing the Rules of Business;https://www.wired.com/2012/04/ff_abtesting/;NA;;;

How To

list-wrapper
list-item
recommendedtrue
L;conversionerhubspot.com;4How Meaningfulto LandingA/B Pagetest AB Test Ideas to Learn Fromlanding pages;https://wwwknowledge.conversionerhubspot.com/blog/4-meaningful-landing-page-abuser-testguide-ideasv2/how-to-run-todayab-test-landing-pages;NA;NA;;;This tutorial introduces you to the process of creating a landing page A/B test, including guidelines and instructions for effective A/B testing.
List item
linkImagehttps://i-cdn.embed.ly/1/display/crop?height=300&key=fd92ebbc52fc43fb98f69e50e7893c13&url=https%3A%2F%2Fd31v04zdn5vmni.cloudfront.net%2Fblog%2Fwp-content%2Fthemes%2Flitmus-new%2Fimages%2Fsocial-fb-share.png&width=636
recommendedtrue
L;litmus.com;How To Run An A/B Test For Email Campaign Landing Pages;https://litmus.com/blog/how-to-successfully-run-an-ab-test-on-your-email-campaigns-landing-page;NA;NA;;

How To

List wrapper
List item
;A talk with Alex Birkett - Growth Marketing Manager at ConversionXL, to understand the ins and outs of optimizing your landing page as part of your email campaigns.
List item
linkImagehttps://i-cdn.embed.ly/1/display/crop?height=300&key=fd92ebbc52fc43fb98f69e50e7893c13&url=https%3A%2F%2F3qdigital.com%2Fwp-content%2Fuploads%2F2017%2F08%2Fspace-shuttle-599886_960_720-490x225.jpg&width=636
recommendedtrue
L;3qdigital.com;A Beginner's Guide to Display Ad A/B Testing;https://3qdigital.com/display/beginners-guide-display-ad-ab-testing/;NA;2017;;;Creative A/B testing is aessential methodbecause ofit comparingallows twoyou versionsto oftest a creative andcopy, measuringimages, thecall performanceto of eachactions, or anything, allin otherfact, thingsto being constantdetermine which will deliver the best results. ThinkThis ofwill itultimately asset an experiment; you’re letting the datathe campaign up for success. 
List item
L;deltadna.com;A Developer's Guide to A/B Testing;https://deltadna.com/resources/developers-guide-ab-testing/;NA;;;
List item
L;usabilitygeek.com;10 Guidelines To Improve The Effectiveness Of A/B Testing;http://usabilitygeek.com/10-guidelines-improve-effectiveness-a-b-testing/;NA;;;
List item
L;android.jlelse.eu;App Store Optimization Hacks: A/B Testing Google Play Title;https://android.jlelse.eu/app-store-optimization-hacks-a-b-testing-google-play-title-c408d46d4202;NA;2017;;;Learn this app store optimization hack that allows you to AB test your app’s Google Play title using localizations and pre-post comparison analysis, made easier with Google’s recent Play Console u
List item
L;blog.wishpond.com;How to A/B Test your Landing Page to Maximize Conversions;http://blog.wishpond.com/post/68172490064/how-to-a-b-test-your-landing-page-to-maximize;NA;;;
List item
L;knowledgeusabilitygeek.hubspot.com;How toTo Boost Your A/B testTesting landing pages;httpsEffectiveness With Attention Tracking;http://knowledgeusabilitygeek.hubspot.com/landingboost-pagea-userb-guidetesting-v2/howeffectiveness-to-ab-test-landing-pagesattention-tracking/;NA;;;

Specific Technologies

wrapper
list-
list-item
L;animoto.com;A/B Testing for Video: What Variations to Test;https://animoto.com/blog/business/ab-testing-video-variations/;NA;2017;;;We recently shared the first post in our A/B Testing for Video series, on what A/B testing is. Now that you’re in the know, and understand why you should be A/B testing your marketing videos, it’s

Specific Technologies

list-wrapper
list-item
L;support.abtasty.com;AB Tasty - How to Create a Multipage Test Or a Test on All pages of a Conversion Funnel?;https://support.abtasty.com/hc/en-us/articles/200331107-How-do-I-create-a-multipage-test-or-a-test-on-all-the-pages-of-a-conversion-funnel-;;;;
List item
L;www.adbasis.com;AdBasis - AB Test AdWords Expanded Text Ads;https://www.adbasis.com/blog/ab-test-adwords-expanded-text-ads-adbasis.html;2017;;;There comes a time in every advertisers' life when they are in the process of executing their ad copy testing plan and aren’t seeing the results they want. There is a BIG difference between running
List item
L;premium.wpmudev.org;How to Use Google Optimize A/B Testing Tool to Run Experiments On Your Site in a Few Minutes;https://premium.wpmudev.org/blog/google-optimize/;NA;2017;;;As WordPress developers, you’re always on the lookout for new ways to improve your workflow as well as your project’s outcomes. We already know that A/B testing is something that can help with thi
List item
L;slideshare.net;Slide Deck: How to AB Test Landing Pages in Marketo;http://www.slideshare.net/jdavidhill/how-to-ab-test-landing-pages-in-marketo;NA;;;
Tools


Examples

List wrapper
List item
L;abtestguidebluemagnetinteractive.com;A Beginner’s Guide to A/B-Test Calculator;https Testing for Your Hotel’s Website;http://abtestguidewww.bluemagnetinteractive.com/calc/;NA;2017;;;Play with the controls and get a better feel for how a lower confidence level will boost the power or how an increase in test size can make a small CR-difference significant! Variation B's observed coblog/2017/01/10/beginners-guide-ab-testing-hotels-website/;;;;
List item
L;landerappeyequant.com;Lander's What Booking.com Can Teach Us About A/B Testing ToolStrategy;httpshttp://landerappwww.eyequant.com/blog/what-booking-can-teach-us-about-ab-testing/;NA;;;
List item
L;act-onblog.hubspot.com;Automated5 Landing Page A/B TestingTests -And Act-On SoftwareTheir Surprising Results;https://wwwblog.act-onhubspot.com/products/platform/automation/ab-testing/marketing/5-landing-page-a/b-tests-and-their-surprising-results;NA;;;
List item
L;omniconvertconversioner.com;Run4 A/BMeaningful TestsLanding onPage AnyAB TypeTest ofIdeas Deviceto -Learn OmniconvertFrom;https://www.omniconvertconversioner.com/blog/4-meaningful-landing-page-ab-testing-featurestest-ideas-to-run-today;NA;;;


Anchor
further_reading
further_reading

Further Reading

Further reading

Children Display
depth1
pageWeb Analytics & and BI Wiki
excerptTypesimple

Cta item
resourceID001

Cta item
resourceID002

Cta item
resourceID003

Cta item
resourceID004