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Resources about A/B testing, which is the practice of comparing two versions of a web page to see which one performs better.
Perspectives on A/B Testing
L;bluemagnetinteractive.com;A Beginner’s Guide to A/B Testing for Your Hotel’s Website;http://www.bluemagnetinteractive.com/blog/2017/01/10/beginners-guide-ab-testing-hotels-website/;;;;