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Resources about the book Advanced Web Metrics with Google Analytics. Now in it's third edition, Brian Clifton provides insight into using Google Analytics effectively.
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Below we have compiled publicly available sources from around the world that present views on Advanced Web Metrics with Google Analytics.

Books

Book Reviews

Further Reading

  • Web Analytics 2.0Resources about Web Analytics 2.0 by Avinash Kaushik, the leading book on understanding and using web analytics.
  • Advanced Web Metrics with Google AnalyticsResources about the book Advanced Web Metrics with Google Analytics. Now in it's third edition, Brian Clifton provides insight into using Google Analytics effectively.
  • Ask, Measure, LearnResources on the book Ask, Measure Learn; which guides readers to extract business value from their gathered data by asking the right questions, measuring the right data, and learning from the results.
  • Lean AnalyticsResources on the book "Lean Analytics" intended for startups, but with information for any size business on knowing and measuring the metrics that matter.

 

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