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Resources about technology used to analyze event data and extract insights about the behavior of users on websites, mobile and other platforms.
Table of Contents:
Below we have compiled publicly available sources from around the world that present views on Online Behavioral Analytics.

Perspectives on Online Behavioral Analytics

How To

Specific Technologies

Examples

Product Comparisons

Further Reading

  • BI for Advertising AnalyticsResources about how business intelligence and big data technology is used to analyze, optimize and personalize online advertising.
  • Online Behavioral AnalyticsResources about technology used to analyze event data and extract insights about the behavior of users on websites, mobile and other platforms.
  • Predictive Analytics for MarketingResources about how predictive analytics technology can help marketers predict user behavior to optimize marketing efforts.
  • Data Visualization for MarketingResources about how data visualization technology can help explore, present and report on marketing data.
  • Marketing DashboardsResources about how online dashboards can help marketers visualize key KPIs for marketing campaigns.
  • Customer Data PlatformsResources about customer data platforms, which are technologies that enable central control of customer data, such as profiles, personal information, visitors, email responses, and so on.
  • Marketing Data IntegrationResources about marketing data integration, a technology used to integrate multiple data sources in order to derive marketing insights.
  • BI, Big Data and PersonalizationResources about how BI and big data technology can be used to personalize online experiences for users, in order to optimize conversion and user experience. 
  • BI and SegmentationResources about how business intelligence technology can help marketers perform more detailed and accurate segmentation of users.

 

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