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Perspectives on Customer Data Platforms
Ready to see behavioral analytics in action?
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What Is a Customer Data Platform (CDP)?
This article takes a look at the Customer Data Platform as a way to achieve a unified view of the customer.
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A Single View of the Customer Is Essential to Your Success
This post discusses the need to unify disparate consumer data into the single view of the customer that will power contextually relevant experiences regardless of channel.
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How can a Customer Data Platform tackle common challenges faced by CMOs?
This post takes a look athow a CDP can help with addressing the challenges that CMOs encounter, while listing the challenged and possible solutions.
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icrunchdata.com
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cms-connected.com
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datapine.com
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blueconic.com
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customerthink.com
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demandgenreport.com
Specific Technologies
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VoiceBase - Get the Full Picture of Your Customer Interactions
This post presents 7 tools that when used together,will guide you to a complete understanding of your customer’s needs.
Product Comparisons
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trustradius.com
Further Reading
Ready to see behavioral analytics in action?
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