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Resources about customer data platforms, which are technologies that enable central control of customer data, such as profiles, personal information, visitors, email responses, and so on.
Table of Contents:
Below we have compiled publicly available sources from around the world that present views on Customer Data Platforms.

Perspectives on Customer Data Platforms

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Specific Technologies

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Further Reading

  • BI for Advertising Analytics — Resources about how business intelligence and big data technology is used to analyze, optimize and personalize online advertising.
  • Online Behavioral Analytics — Resources about technology used to analyze event data and extract insights about the behavior of users on websites, mobile and other platforms.
  • Predictive Analytics for Marketing — Resources about how predictive analytics technology can help marketers predict user behavior to optimize marketing efforts.
  • Data Visualization for Marketing — Resources about how data visualization technology can help explore, present and report on marketing data.
  • Marketing Dashboards — Resources about how online dashboards can help marketers visualize key KPIs for marketing campaigns.
  • Customer Data Platforms — Resources about customer data platforms, which are technologies that enable central control of customer data, such as profiles, personal information, visitors, email responses, and so on.
  • Marketing Data Integration — Resources about marketing data integration, a technology used to integrate multiple data sources in order to derive marketing insights.
  • BI, Big Data and Personalization — Resources about how BI and big data technology can be used to personalize online experiences for users, in order to optimize conversion and user experience. 
  • BI and Segmentation — Resources about how business intelligence technology can help marketers perform more detailed and accurate segmentation of users.

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