Product leaders, marketers and business executives in insights-driven business cannot rely anymore on analytics that aggregate pageviews, clicks, and conversions. The omni-channel dynamic digital business needs more than just analytics – digital intelligence that yields fast meaningful insights to feed the customer engagement.
Business intelligence tools analyze massive amounts of information to provide important insights into patterns that indicate the desires and attitudes of clients. Marketing teams can capitalize on this information, organizing campaigns that more precisely target the right audience, and gain a better understanding of which initiatives generate the greatest revenue.
Social media provides a wealth of information that marketers can use to understand their target audiences' behaviours and preferences, but it can also be a tumultuous hubbub of thoughts and opinions. To arrive at any reliable conclusions requires vast amounts of data to be analysed and visualised.