Resources about how BI and big data technology can be used to personalize online experiences for users, in order to optimize conversion and user experience.

Table of Contents:

Below we have compiled publicly available sources from around the world that present views on BI, Big Data and Personalization.

Perspectives on BI, Big Data and Personalization

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Solving Big Data BI Problems In Dysfunctional Company Cultures

The challenge for company tech executives in deploying big data programs in chaotic or dysfunctional organizations is to target potentially problem areas that need to be cleared, with some areas a big priority over others.

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Big Data: A Culmination of BI and Predictive Analysis

allerin.com
Advanced Analytics: The Fastest Growing Segment of the Business Intelligence Market

cms-connected.com
Productization of Analytics

absolutdata.com
Beyond Product Recommendations: Big Data's Role in Personalization

getelastic.com
Can Big Data Analytics Cure the NHS?

2017

www.content-loop.com
Profiting from Personalization

2017

www.bcg.com
Big Data is About Analytics, Not Big Data

clevertap.com
Interesting Ways Businesses Use Big Data to Improve Personalization

clickz.com
Personalization: Just Do It. But Don’t Overdo It

bigdata-madesimple.com
Marketing Collateral: How to Personalize Your Print Campaign with Big Data

ironmountain.com
Personalized mobile marketing and big data: A marriage in better

ibmbigdatahub.com
Big Data Can Help You Provide a Personalized Small-Shop Experience

marketingprofs.com

BI for Advertising Analytics — Resources about how business intelligence and big data technology is used to analyze, optimize and personalize online advertising.
Online Behavioral Analytics — Resources about technology used to analyze event data and extract insights about the behavior of users on websites, mobile and other platforms.
Predictive Analytics for Marketing — Resources about how predictive analytics technology can help marketers predict user behavior to optimize marketing efforts.
Data Visualization for Marketing — Resources about how data visualization technology can help explore, present and report on marketing data.
Marketing Dashboards — Resources about how online dashboards can help marketers visualize key KPIs for marketing campaigns.
Customer Data Platforms — Resources about customer data platforms, which are technologies that enable central control of customer data, such as profiles, personal information, visitors, email responses, and so on.
Marketing Data Integration — Resources about marketing data integration, a technology used to integrate multiple data sources in order to derive marketing insights.
BI, Big Data and Personalization — Resources about how BI and big data technology can be used to personalize online experiences for users, in order to optimize conversion and user experience.
BI and Segmentation — Resources about how business intelligence technology can help marketers perform more detailed and accurate segmentation of users.

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Perspectives on BI, Big Data and Personalization

Ready to see behavioral analytics in action?

Solving Big Data BI Problems In Dysfunctional Company Cultures

Further Reading

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