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Resources about segmentation, the practice of dividing visitors to a website into segments (e.g. new vs. returning users) and measuring the behavior of each segment.
Table of Contents:
Below we have compiled publicly available sources from around the world that present views on Segmentation in Web Analytics.

Perspectives on Segmentation in Web Analytics

How To

Examples

Segmentation in Google Analytics

Further Reading

  • Events in Web AnalyticsResources about events, which help track specific activities performed by users on a website (such as clicking a button) and record them in web analytics tools.
  • Conversion GoalsResources about conversion goals, which define when a user visiting a website does something that is beneficial to the site owners (a conversion).
  • Click Analytics and In-Page AnalyticsResources about in-page analytics - the practice of measuring activities performed by site visitors inside a page, primarily which links or buttons they clicked.
  • Site Search AnalyticsResources about site search and site search analytics - the practice of adding an internal search box to a website and tracking the searches performed by users.
  • Segmentation in Web AnalyticsResources about segmentation, the practice of dividing visitors to a website into segments (e.g. new vs. returning users) and measuring the behavior of each segment.
  • Attribution Models in Web AnalyticsResources about attribution, the practice of determining who was "responsible" for a conversion on a website - which channel or user activities contributed to the user's conversion.
  • Macro and Micro ConversionResources about types of conversions - macro conversions which are major actions the user takes that are beneficial to a website owner (like signing up), and micro conversion which are minor steps (like clicking a registration button).

 

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