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Table of Contents:
Below we have compiled publicly available sources from around the world that present views on PPC/SEM Analytics and Metrics.

Perspectives on PPC/SEM Analytics

PPC/SEM Metrics


How To

Templates

PPC/SEM Analytics and Metrics in Google Analytics

Specific Environments

Training

Further Reading

  • Web Analytics Concepts and MetricsIn-depth resources about the basic building blocks of analytics - practices, metrics and concepts.
  • BI for Digital MarketingResources about how business intelligence technology is used to aid digital marketing analytics and decision making.
  • Specialized AnalyticsResources about strategies, techniques and metrics for specialized analytics use cases: mobile analytics, eCommerce analytics, game analytics, email analytics, and more.
  • Web Analytics and BI TechnologiesResources about tools and technologies that help organizations measure, analyze and manage traffic to digital resources.
  • Digital Analytics CommunityResources about events and conferences, online forums, books, and famous figures in the global digital analytics community.

 

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