L;www.orm-tech.com;How to Best Measure Marketing Conversion Rates;https://www.orm-tech.com/how-to-best-measure-marketing-conversion-rates/;NA;2017;;;Some marketers can argue that conversion rate is the most important metric to track. Marketers measure conversion rates by channel, by segment, and through time to understand where they are successful and where they need to improve. The problem is, conversion rates can be tricky to measure on a routine basis. This blog post provides a framework for how to measure your conversion rates. |