Resources about tracking and measuring the behavior of users who interact with ads  on mobile devices.

Mobile Advertising Analytics


Perspectives on Mobile Advertising Analytics

L;insticatorblog.com;How to Maximize Your Mobile Advertising;http://insticatorblog.com/how-to-maximize-your-mobile-advertising/;;;;
L;affle.com;Audience Segmentation in Mobile Advertising -From Sociology to Data Analytics.;http://affle.com/blog/audience-segmentation/;NA;2017;;;Mobile marketing is not a random process, as industry veterans would tell you. With programmatic advertising, business intelligence data analytics becoming more than marketing jargon, advertising is b
L;gamesauce.biz;Key Takeaways From Mobile Advertising Benchmark Report for 2017;http://www.gamesauce.biz/2017/02/23/vungle-mobile-advertising/;;;; 
L;mobyaffiliates.com;Top Mobile Advertising Analytics and Tracking Tools;http://www.mobyaffiliates.com/blog/top-mobile-advertising-analytics-tracking-tools/;;;;
L;appsflyer.com;The Beginner's Guide to Mobile Advertising Analytics;https://www.appsflyer.com/wp-content/uploads/2015/06/The-Beginners-Guide-to-Mobile-Advertising-Analytics.pdf;;;;
L;venturebeat.com;Facebook Takes Mobile Ad Analytics  In-House;http://venturebeat.com/2014/03/22/facebook-begins-to-assert-itself-in-mobile-analytics/;;;;

Product Comparisons

L;streetfightmag.com;5 Analytics Platforms That Can Help Brands Understand Mobile Advertising;http://streetfightmag.com/2015/05/11/5-analytics-platforms-that-can-help-brands-understand-mobile-advertising/;;;;

Further Reading