Resources about tracking and measuring the behavior of users who interact with ads  on mobile devices.

Mobile Advertising Analytics

Perspectives on Mobile Advertising Analytics

L;;How to Maximize Your Mobile Advertising;;;;;
L;;Audience Segmentation in Mobile Advertising -From Sociology to Data Analytics.;;NA;2017;;;Mobile marketing is not a random process, as industry veterans would tell you. With programmatic advertising, business intelligence data analytics becoming more than marketing jargon, advertising is b
L;;Key Takeaways From Mobile Advertising Benchmark Report for 2017;;;;; 
L;;Top Mobile Advertising Analytics and Tracking Tools;;;;;
L;;The Beginner's Guide to Mobile Advertising Analytics;;;;;
L;;Facebook Takes Mobile Ad Analytics  In-House;;;;;

Product Comparisons

L;;5 Analytics Platforms That Can Help Brands Understand Mobile Advertising;;;;;

Further Reading