Resources about tracking and measuring traffic and user behavior in websites accessed via mobile devices.

Mobile Website Analytics

Perspectives on Mobile Website Analytics

L;;Comparing Web vs. Mobile Analytics;;NA;NA;;;Every day a growing number of consumers use their mobile devices to play games, access apps and shop. As the use of mobile devices increases, so does the amount of data that is generated. Companies that realized this in regards to eCommerce and online gaming early on are already analyzing customer data to draw insights and increase ROI.
L;;The Key Differences Between Mobile and Web Analytics Metrics;;;;;
L;;Mobile Traffic on Hotel Websites;;;;;
L;;Video: Google Analytics for Mobile Websites and Apps;;;;;
L;;Mobile Landing Pages Best Practices;;NA;2017;;;Should there be a difference between landing pages designed for desktops and laptops and those designed for mobiles? Certainly yes! This is because the difference between the devices creates an extrem
L;;Web Analytics vs. Mobile Analytics - What's the Difference?;;;;;
L;;How To Use Analytics To Build A Smarter Mobile Website;;;;;
L;;Web Analytics vs. Mobile Analytics: Winner Takes All;;;;;

Further Reading