Resources about metrics used to measure and optimize the behavior of users in a mobile app.

Mobile Analytics Metrics

Perspectives on Mobile Analytics Metrics

L;;App Metrics Thy Shall Not Ignore!;;NA;NA;;;How should you approach and translate mobile app data to vital metrics? What are these key metrics? 
L;;Deep Linking or Organic Search Attribution: Can You Have Both?;;;;;
L;;9 Mobile App KPIs to Know;;;;;
L;;Mobile Metrics 101: Everything Web Marketers Need to Know About App Analytics;;;;;
L;;Mobile app engagement: Everything app developers should know;;;;;
L;;User-Centered Mobile App Metrics;;;;;
L;;Top 12 Key Performance Indicators for Maximizing Mobile App Revenue;;;;;
L;;Video: Mobile App Metrics that Matter;;;;;

Which Metrics to Use for Mobile Analytics

L;;Mobile Marketing Analytics: Which Metrics Measure Success?;;;;;
L;;Mobile App Analytics: The 12 Most Important Metrics to Measure;;;;;
L;;The 7 Key Mobile App Tracking Metrics You Should Track;;;;;
L;;White Paper: 16 Metrics Every Mobile Team Should Know;;;;;
L;;The 8 Mobile App Metrics That Matter;;;;;
L;;Vital Metrics For Tracking Your App's Success;;;;;
L;;The Five Mobile Marketing Metrics That Matter Most;;;;;
L;;The Must-Have Mobile App Metrics Your Business Cannot Do Without;;;;;
L;;What are Good Metrics to Collect for Mobile App Analytics?;;;;;
L;;The Fundamental Metrics to Measure Your Mobile App Performance;;;;;

Mobile Analytics Metrics Tips and Best Practices

L;;Mobile Bounce Rate : 5 Benchmarked Tactics To Improve Yours;;NA;2017;;;Google's new mobile benchmark data report, released early this year, has a ton of useful for information for developers looking to improve mobile performance. Considering how important the mobile expe
L;;5 Tips to Lower Mobile App Bounce Rates;;;;;
L;;The 10 Essential Mobile App Metrics Formulas;;;;;

White Papers and eBooks

L;;eBook: The Complete KPI Handbook for Mobile Apps: Measuring the Right Metrics for Each Phase of Your App;;;;;

Further Reading